Here at Gameloft, we create moments of happiness for our players all over the world through exciting gaming experiences. This is our mission, and it has been the same for over 20 years. We are the proud creators of Asphalt, Dungeon Hunter, Modern Combat, and over 200 other great games.
There is a game for everyone, and we are now expanding to cross-platform games on PC and consoles, with titles such as Disney Speedstorm and Disney Dreamlight Valley, to provide our players with even more amazing adventures.
With more than 3,400 passionate Gamelofters across the globe, we take great pride in our differences and draw on them to create games just as diverse as we are.
If you’re looking for a new challenge and want to work with a bold and talented group of people, don’t hesitate to join the game!
Job Description
Under the supervision of the Studio Marketing Director, the candidate will lead the marketing team of our live PC & console game Disney Dreamlight Valley. The Product Marketing Lead will be responsible for the launch of seasonal updates and the annual Expansion, the creation of marketing plans and their execution, as well as setting up and implementing the medium- to long-term marketing strategy of the game.
With a key role in the game team and the studio, the candidate will ensure the best execution of Marketing responsibilities across all marketing channels and touchpoints, raising the strategic and creative bar and launching ad hoc initiatives to make our game even more popular.
The ideal candidate must make the most out of their leadership skills, strategic thinking, creative ideas, execution experience, organizational efficiency, and excellent communication skills.
They will be comfortable with team management and coordination, as well as with more hands-on and operational missions.
This role is located at our Montreal production studio, but the selected candidate will also work and coordinate with collaborators located in various territories worldwide.
Main Tasks and Responsibilities:
Manage the Marketing team of Disney Dreamlight Valley in our Montreal studio, making sure the team is learning from your mentorship and delivering at its best as part of the Game Team.
Support the live phase of the game on PC, console, and Apple Arcade platforms, maximizing the game’s reach by orchestrating a multi-channel marketing campaign.
Be the main point of contact with the IP owner, coordinate asset approval, and present marketing plans and lessons from past updates.
Build update & yearly marketing plans, relying on user insights and strategically aligned with the product roadmap, to generate brand awareness and ultimately grow the player base.
Develop marketing programs focusing on innovative activations, viral content, and meaningful partnerships, and orchestrate their implementation by coordinating the other teams (Production, Live Ops, UA, Social & Digital, Influence, PR, etc.).
Oversee the social media & community strategy of the game.
Support the Influence team to build innovative campaigns with content creators around the world.
Manage promotional asset creation (trailers, web assets, screenshots, store descriptions, etc.).
Collaborate with the user acquisition team to optimize the advertising campaign targeting and assets.
Analyze the performance of your marketing campaigns and report to the game manager, studio management and HQ.
Participate in game development by making recommendations to improve user experience, engagement, retention, and shareability, and to better integrate in-game promotional events and marketing activations.
Qualifications
Minimum of 7 years in a marketing position, with a first experience managing a team
Experience within the gaming industry on a successful live PC/console game is a big plus—good industry knowledge is a must-have
Strong leadership skills
Strong analytical skills with a meticulous mind
Creative spirit capable of creating innovative marketing programs that are result-oriented
Ability to work with a wide range of profiles (live ops, game design, data analysts, consumer insights, etc.)
Proven strong ability to manage a significant number of stakeholders, both internal and external
Fluent in French and English
Additional Information
What Gameloft believes in:
We play the good game for a better world. As a leader in the industry, we want to use the power of video games as a force for positive change. If you join us, you’ll have plenty of opportunities to help the environment, make a difference in communities and build a more inclusive world.
We want our Gamelofters to focus on what matters: creating fun and high-quality games they’ll be proud to share with our players around the world.
To help you succeed in your role, we have some cool perks:
What Gameloft offers:
Flexible schedule Friday afternoon off all year round! 3 weeks’ vacation and mobile days off, available as of your start date Time off between Christmas and New Year’s Day to help you start the year off on the right foot Group RRSP program with employer contributions Great group insurance program Free 24/7 access to a virtual medical clinic The Employee and Family Assistance Program Partial reimbursement of your commuting costs (for public transit and/or parking) Support for new employees relocating from countries or regions outside Quebec Referral program with bonuses Regular activities and prizes courtesy of our Social Committee
And at the studio itself:
Secure bike storage room and a subsidy to encourage active transportation (during the summer) Daily snacks (fruit, coffee, etc.) Wednesday happy hours A game room A rooftop terrace Studio located near Jarry Park and the charming Mile-Ex and Little Italy neighbourhoods Fitness classes at the studio itself or at Jarry Park (e.g., yoga)