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Head of Social & Community

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πŸ‡¬πŸ‡§ London

As Head of Social & Community at Fnatic, you’ll help build and lead a team amplifying our brand, products, commercial partners and players across multiple social channels, as well as build loyalty across a range of online communities. You'll develop a strong understanding of the Fnatic fan, and through your knowledge of the nuances of each platform and its audience, build specific strategies to best grow our following. You’ll be a data ninja, able to measure the impact of social campaigns and ensure we continually improve at what we do. This is a massive opportunity to make your mark on a global brand with an audience of millions!

Your Mission Is To

  • Devise and own a social/community strategy that enhances Fnatic's positions at the pinnacle of esports performance
  • Grow Fnatic’s social channels through engaging content creation and execution, that reflects the Fnatic brand and tone of voice
  • Mentor and manage a team of channel/platform owners, setting appropriate goals and taking an active interest in their wellbeing
  • Resource the team accordingly to meet social needs across multiple global markets, cultivating a pool of talented freelancers where necessary
  • Establish a reputation of excellence for Fnatic social, and drive a culture of delivery and high performance
  • Constantly seek out new ways to optimise channel performance as well as explore new channels to launch
  • Ensure effective calendar management and faultless execution of committed deliverables
  • Work with the Editorial Lead to develop clear social guidelines for use on a range of channels
  • Test, monitor and report back on social and community initiatives, sharing insights and feedback internally
  • Work closely with the Studios creative teams to create memorable assets that reflect popular culture and drive engagement
  • Build relationships to enable a direct-to-talent communication experience with the community, and support the Talent Management team in demonstrating Fnatic's ability to build clout for contracted talent
  • Understand obligated deliverables from game publishers and our commercial partners and bring them to life on social in an innovative way
  • Collaborate closely with our Marketing teams to create campaigns across our various activities, masterminding the storytelling experience of our lifestyle
  • Act as a gatekeeper for what goes live on our social channels to ensure consistency and quality, as well as establishing sound moderation practices for community-led contributions
  • Support talent acquisition efforts as required, leading on candidate assessment and providing appropriate feedback

We're Looking For

  • Obsession with all things social. You know the big platforms deeply, as well as the next big thing
  • In-house experience, managing social campaigns for a global brand
  • Previous line management experience, and ability to get the best out of a range of personalities
  • Knowledge of the social performance metrics that count and how to measure them, and a track record of having delivered associated growth previously
  • A sense of urgency and drive to over-deliver
  • Previous oversight of multiple channels/platforms, and ability to get the best outcomes for multiple stakeholders
  • An interest in esports and understanding of gaming culture
  • A love of start-up environments, appreciating that it is no normal 9-5
  • Exceptional written and oral communication in English, other languages desirable
  • A flexible and resilient approach

What We Have To Offer

  • The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
  • Award winning office in the heart of Shoreditch in London
  • Private medical insurance (Vitality)
  • Eyecare vouchers
  • Cycle to work scheme
  • Self-development book requests for the Fnatic Library
  • Fnatic shop staff discount
  • Fruit, drinks and snacks available daily in the office
  • Regular lunch clubs, Friday drinks and other social activities

About Us

Fnatic is a global esports entertainment brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.

Today, driven by entertainment, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations through offices and facilities in cities between Los Angeles and Tokyo. And a future even brighter.

We are forerunners in competitive mobile gaming, as the first Tier 1 esports team to launch a presence in India. We pioneered the intersection of street culture and esports with merch collaborations, and will continue to lead the industry in relation to quality of pro wear and fan apparel. Our pros and creators will generate more than 100m hours of entertainment content in 2020, showcasing our global partners to an audience of more than 15m fans across our social platforms. In addition, our 'Fnatic Gear' consumer products will continue to level up and amplify the gaming performance of users wherever they are sold.