Epic Games is looking for a Director - Marketing, Unreal Engine & Enterprise in our Cary, NC office to lead a team of marketing professionals to develop marketing strategies that drive adoption of Unreal Engine and related products in new industries and market segments.
Responsibilities:
- Utilize a variety of analytics tools, platforms, and customer relationship manager (CRM) applications to determine go-to-market and marketing strategies
- Responsible for all aspects of the marketing mix including PR, brand, events, campaigns, digital and content marketing, community, account-based marketing
- Develop marketing plans and campaigns, oversee the marketing budget, lead a team of marketing professionals, and develop processes that allow the marketing organization to scale efficiently
- Maximize ROI across each marketing channel through testing and analysis.
MINIMUM REQUIREMENTS:
Bachelor of Science degree in Communications, Marketing, or closely related degree from an accredited university in the U.S., or its foreign equivalent.
At least 5 years of post-degree progressive, professional experience in marketing, specifically: engaging in market research, analysis, and marketing of media content creation tools (such as Mari, Cara VR, Modo, or similar)
Building, bringing to market, and scaling marketing campaigns and services in mid-size or larger technology focused organizations
Working with specialized analytics tools and techniques to make data driven decisions (such as Marketo, Tableau, surveys, focus groups, and various internal analytics platforms)
Implementing metric-driven marketing plans and campaigns at scale and leading teams to drive these initiatives
Building a solid and modern marketing infrastructure that contributes to high growth products.
To qualify, applicants must submit a resume.
Position includes up to 25% travel to collaborate with global sales and marketing teams, attend conferences and industry events, and to meet with customers.
Applicants must also pass a background and reference check.
