The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
We are looking for a Senior User Acquisition Manager to join the EA Mobile Growth Organization.
Responsibilities
Functional expert in media buying and user acquisition
Work with UA Leadership to execute on and lead UA performance for EA Mobile’s top titles
Lead team ideas and innovation through ambiguous industry changes, i.e. privacy, measurement
Nurture advertising partner relationships to strengthen EA’s standing within the partner’s development roadmap
Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing
Take ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partners
Requirements
4+ years of experience in mobile media buying / user acquisition / performance marketing
Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV)
Curiosity and experience always looking for, proposing, testing new advertising channels, partners and formats
Experience inspiring team members at any level to achieve at an level
BA/BS Degree in marketing/finance or equivalent Quantitative field
Experience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, Snapchat.
Experience working in a metric-driven role focused on return on investment
Passion/knowledge for video games
Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing
Knowledge of Excel, SQL and Microsoft office / google applications
Working knowledge and familiarity with coding languages like Python or HTML
Comfortable managing multi million dollar budgets
This job is for you if...
You want to be apart of an elite data-driven mobile marketing unit
You want to be apart of building technology to help us improve the mobile advertising landscape
You have an investor’s mindset and want to share your knowledge with others
Ceci ne s’applique pas au Québec.
COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these locations. If you reside outside of these locations, a recruiter will advise on the range and benefits for your specific location. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Pay offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
California (depending on location e.g. Los Angeles vs. Sacramento): º $138,200 - $219,000 USD Annually
New York (depending on location e.g. Manhattan vs. Buffalo): º $136,600 - $219,000 USD Annually
Jersey City, NJ : º $171,100 - $219,000 USD Annually
Colorado (depending on location e.g. Denver vs. Colorado Springs): º $153,100 - $206,200 USD Annually
Washington (depending on location e.g. Seattle vs. Spokane): º $136,600 - $202,300 USD Annually
British Columbia (depending on location e.g. Vancouver vs. Victoria): º $126,000 - $176,300 CAN Annually
Base salary is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts
Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.
We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
