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The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

Growth Planning

Growth Planning delivers an audience-first approach to planning across channels and content to maximize growth and capitalize on data revealed opportunities. We have a focus on designing a cohesive ecosystem across audiences, channels, and content to deliver a frictionless fan experience.

The Senior Lifecycle Planner - Battlefield will help develop plans across Email and In-Game channels for Battlefield fans around the world. You will report into the Senior Manager of Battlefield Lifecycle Marketing and work with the cross-functional teams to implement acquisition, engagement, and retention programs that provide value to players while driving meaningful impact to the business.

Responsibilities

  • Collaborate as a member of the Battlefield Pod to determine content placement for players at critical moments in their personal progression

  • Help manage the content calendar, content briefs, content forecasting, and content approval and proofing processes

  • Develop strategies for reaching cohorts and player segments based on our goals

  • Partner with teams to identify gaps in processes and to develop workflow enhancements

  • Identify opportunities to improve tools

  • Cultivate relationships with internal partners and team members

  • Develop process documentation and best practices

  • Follow content, social, and digital trends and best practices within and outside the gaming industry

Qualifications

  • Multiple years of experience in CRM, lifecycle marketing, marketing data, or marketing technology fields

  • Experience with digital advertising operations, including campaign programming and delivery

  • Drive multiple projects and streams of work concurrently

  • Expertise in quality control checks, in-depth troubleshooting

  • Passionate about games, or game theory. And passionate about connecting players to entertainment that they will love

  • Partner with other teams across Marketing

  • Analytical skills

  • Communicate with confidence to advocate for the role of lifecycle channels across the marketing organization

US COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES

  • California (depending on location e.g. Los Angeles vs. Sacramento): º $82,500 - $122,900 USD Annually

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time.

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.