This job listing expired on Aug 20, 2020
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Project Management Lead, Brand Transformation (12-month Contract)

At EA we are a community of artists, storytellers, technologists and innovators working in one of the most dynamic industries today. We are transforming for a digital future and work as one team. We take risks and we dream big. And together, we are changing the way millions play every day.

The Brand Transformation Project Management lead will work closely with the Head of Brand Transformation EA headquarters, Redwood City, San Francisco. They will be responsible for the project flow across all Brand Transformation campaigns, initiatives and deliverables. An initial focus will be rolling out our rebrand, owning the roadmap, establishing brand governance and partnering with the Director of Brand Strategy to deliver toolkits and training sessions. In this capacity they will be a rigorous, action oriented organizer.

The ideal candidate will be a hands-on leader who has experience owning and managing a brand in a complex organization. They will have a lot of familiarity with brand training systems and toolkits, be well versed in creating approvals processes and be able to speak the same language as legal when it comes to a brand’s IP.

The primary focus of a Project Manager (PM) is to be a steward of the project, leading it across all disciplines. The PM’s goal is to ensure the timely input (from experts in all areas) required for successful delivery of the completed project. The PM is someone who possesses authority and responsibility, and ensures quality by soliciting stakeholder input and fostering a culture where team members connect.

The day to day will involve directly managing detailed activation plans into execution. This will involve partnering with cross-functional teams for the development, execution and measurement of integrated omni-channel, consumer-facing EA brand communications, with a focus on our gaming subscription service.

The ideal candidate is a highly organized individual who has worked as a Project Manager on a rebrand / moment of brand transition either within a corporation or an agency. They are used to a high level of multi-tasking and a fast-moving environment. They have great personal and diplomacy skills and are strong communicators and collaborators. They must be solution-oriented and an excellent communicator.

Qualifications

Experience: The PM position requires a minimum of 5-10+ years of well-rounded project management experience working on brand or brand experience in a marketing, advertising or entertainment business - there is some flexibility on the level which can be discussed at interview. Cross-discipline experience is a plus, but experience working with complex cross functional teams will be considered.

  • Project Initiation/Scope
    • Plan and define a brand roll out process
    • Organize and plan strategic workshops and a roadmap to roll out strategy training across the organization
    • Carries campaigns through from idea Management; PM screens to ensure that pertinent information is supplied.
    • Prevents false starts; does not allow work to begin without providing the project team with all the necessary information.
    • Assigns the job number.
    • Addresses scope creep if projects take on a new path.
    • Manages assets: seeks initial information for asset parameters (Asks the questions: Do they exist or do we need to create them? Are they in the proper format? Where will they be coming from? Is their availability in line with the project’s timing parameters?).

Project Communication/Integration

  • Manages project communications internally and between all departments. The PM communicates directly with individual team members to reiterate the scheduled deliverables, relay revision requests, record the job’s progress, and to address obstacles as they arise.
  • Establishes integration check points to facilitate collaboration between the internal departments involved in the creative development process.
  • Recaps certain internal meetings, decisions and deliverables in writing (due dates, internal direction and documented history), for dissemination to the team.
  • Receives media plan information (including unit size) from an account person, and seeks specifications through the Producer. (If relating to a paid campaign)
  • Schedules and manages internal meetings as they relate to the project “kick off” meeting – must review the schedule and initiate the “official” start.
  • Schedules internal creative reviews with the creative team and creative director.
  • Ensures that team members are completing the appropriate check-points throughout the process.
  • Collaborates with leading team members to reinforce the ongoing discussion of topics that will produce actionable items.
  • Obtains the required approvals for the copy, scripts, layouts, proofs, and etc.

Project Assignments/Scope

  • Creates new project management processes to keep all Electronic Arts level projects on track
  • Creates the end-to-end plan to roll out the rebrand of Electronic Arts from strategy to design to experience working cross functionally with different teams and cross medium with different outputs from digital webpages to architectural installations

Project Budget/Scope

  • Facilitates the day-to-day deliverables of internal deadlines (based on due dates) with a focus on stabilizing the shifting project triangle; scope, schedule and budget.
  • Mitigates issues that will affect the scope, schedule, budget or quality of the end product.
  • Monitors the hours-estimated against the hours-billed to the job.
  • Consolidates campaign budgets and disseminates the information to the appropriate Producers.
  • Monitors the overall campaign budget (media neutral/multi channel), while the Producer monitors medium-specific costs.
  • Internally distributes signed estimates from the Idea Management team.
  • Manages scope creep by identifying potential issues, and works with the appropriate team members to resolve them.

Project Schedule/Time Management

  • Develops and manages the schedules (from inception to the completion of work) for all job types; works with all internal departments to identify their needs, based on the job parameters.
  • Consults with appropriate stakeholders/subject matter experts in the schedule development process.

Project Approvals/Quality

  • Routes work for internal approvals to ensure internal quality controls are transpiring (creative approvals, proofreading, production, business affairs, media, and etc.).
  • Champions the process they’ve created to ensure that high quality work is delivered.

Project Documentation

  • Maintains accurate and up-to-date project files.
  • Collects and retains a concrete record of approvals.
  • Issues active status reports and conducts regularly-scheduled status meetings for the whole team across all lines of business

Project Resources (Internal)

  • Works closely with the team to guide them through the appropriate steps needed to meet deadlines.
  • Works closely with the Producer to provide pertinent information via updates and status reporting.
  • Works to oversee the project deliverables in various media disciplines, and regularly communicates the overall status to retain control of the schedule.
  • Works closely with media to understand project specifications.

Project Resources (External)

  • Limited communication with external resources:
  • Communicates with freelance creative teams to ensure understanding of project deadlines.
  • Communicates directly with client only when the complexities of the schedule can best be communicated by a Project Manager.

EA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.