This job listing expired on Nov 22, 2023

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem.

This Product Marketing Lead will play a critical role within EA’s Mobile Marketing organization. You will lead the Product Marketing function on a high profile launch, chairing a large cross-functional team to develop a global GTM strategy and act as the strategic business partner to the studio and the voice of the player within the broader organization. You will lead all marketing initiatives with the support of 1-2 direct reports and a cross-functional team composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Social, Influencers, Creative, and Promotional Partnerships to drive business growth. As the leader of the brand, you will also contribute to merchandising and licensing conversations.


  • Define Marketing Strategy to drive business goals in collaboration with cross-functional team and studio partners.

  • Develop and execute GTM plans for new game + live services.

  • Conduct market research and translate insights to inform the roadmap and marketing strategies.

  • Continuously research market trends and be the voice of the market to the CFX team.

  • Lead the cross-functional team and agency partners (creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand, etc)

  • Brief all internal and external stakeholders on marketing strategy, positioning, and messaging and approve all assets to ensure consistency across campaigns.

  • Manage relationships with multiple agencies and external partners.

  • Work with Creative team on marketing asset development

  • Collaborate with Analytics to build accountability (targets, experiments)

  • Produce campaign post-mortems to highlight learnings for Growth & Studio team

  • Partner with finance and operations on budget management for brand initiatives

  • Manage marketing campaign calendars, asset deliveries, and messaging for target audiences

  • Implement and track ASO improvements across app stores


  • Bachelor’s Degree or equivalent in business or related field

  • 8+ years of experience in mobile marketing, product marketing, or brand marketing

  • Experience developing creative with internal teams or external agencies

  • Analytical marketer who can translate data into actionable insights

  • Experience managing a cross-functional team

  • Preference for a fast-paced and dynamic environment

  • Integrated Marketing experience including paid, owned and organic channels.

  • Strong project management skills

  • Ability to prioritize assignments to anticipate and meet multiple deadlines

  • Experience with influencer marketing a plus


The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.


  • California (depending on location e.g. Los Angeles vs. Sacramento): º $162,300 - $252,600 USD Annually

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time.

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.