The vision for the marketing team at Electronic Arts is to create total brand experiences for all players.

A critical element to our success is how we engage the ever-expanding audience of creators that bring their voice and content to our games and communities. Through our Creator Strategy, we seek to spark our players to authentically create, connect and share across all corners of the internet. The leader of EA’s creator programs will be responsible for crafting and evangelizing the long-term vision of our Creator Network, and creating connectivity to this vision with creator-centric programs and activations across the company. This individual will be passionate about all dimensions of the creator space, and capable of ideating and building innovative UGC programs that leverage some of the best makers and some of the most influential creators in the world. This role will define and oversee EA’s global creator strategy, connect directly with the EA Creator Network technology platform, and ensure that all teams are maximizing opportunities to engage the universe of creators. The successful candidate will take a love of storytelling - matched with gaming industry expertise, creator relationships management skills and strong social platform and channel expertise - to deepen overall player engagement and sentiment for our brands.

The leader will partner with other functional experts, including marketing and development, to ideate breakthrough execution concepts. They will also work across franchise teams to expand our network, driving the recruitment, curation and engagement of our industry-leading network of creators and influencers. This person will set direction and strategy, as well as direct planning, research, outreach, and relationship management cross functionally with communications and brand marketing teams, studio teams, and external agencies.

Most of all, we are looking for a passionate leader with a clear vision for the future where everyone in our global communities is a creator.

Responsibilities:

Define and lead EA’s Global Creator Strategy. Develop strategy and planning of a compelling, forward-thinking creator and influencer plan, in partnership with cross-functional leaders in marketing, creative & communications.
Consistently identify trends, shifts, opportunities, and statuses with cross-functional teams and partners
Develop and foster strong working relationships with senior leadership and internal teams (Development, Brand, Creative, Communications, Legal, Finance)
Identify technology to improve influencer content performance and identify the most appropriate creators to meet campaign objectives and business challenges
Partner with franchise teams to manage consistent creator and influencer campaigns with internal/external partners
Establish partnership with agency partners to oversee campaigns and ensure timely delivery of creator content and campaign reports
Partner to shape the EA Creator Network product strategy, identity and market opportunity for the Creator Network, including a multi-year roadmap for expansion and feature development.
Assume CFX leadership role in driving alignment and accountability to results including development, analytics/insights and financial planning.
Regularly communicate status updates and impact of creator programs to senior and exec leadership.
Lead creator research to identify social media content creators who are an appropriate fit to expand and partner as part of our network.
Be the key liaison for business affairs and influencer legal negotiations and/or contracting.
Oversee processes for regular creator brand safe guidelines, positive play and policies checks

Required Skills/Experience:

10+ years in the digital space with proven experience delivering successful creator campaigns
BA or BS degree or Entrepreneurial street credentials
Agency experience in building influencer or social content led branded programs ideal
Strategic understanding of digital, social and influencer marketing in addition to appropriate metrics of success
Solid leadership skills with the ability to facilitate teamwork
Strong communication skills; written, spoken, presentation, etc.
Ability to problem solve and think critically
Knowledge of the gaming industry, specifically sports and football games
Desire to brainstorm and strategize initiatives based on campaign goals and business objectives
Ability to stay highly organized and efficient in a fast-paced, rigorous work environment
Intense interest in social media and creators
Willingness to travel, if necessary, and attend off-site events

About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.