EA’s marketing creative team is responsible for defining the creative ideas that underpin our campaigns and consumer-facing brand behaviors. As a part of a global group of creatives, strategists, technologists, and producers we work in close collaboration with our studio and brand partners to define the steel threads that guide campaigns and consumer-facing content across our franchises. This involves creative engagement from inception to execution; including franchise & brand foundations, campaign narratives, content planning, creative platforms and creative direction for assets and activations.

As a Creative Director of Marketing & Communications, you will report to our Sr Director of Marcom Creative, and partner closely with Studio, Brand, Marcom Strategy, Communications and cross-functional teams, to define the present, and future of EA’s Star Wars portfolio and additional future IP. EA has a long and successful history of bringing incredible Star Wars games to market, and we’ve just announced three more games are coming soon.

In this role, you will partner with Respawn and Lucasfilm to bring these games to players around the world. This role will also include future, unannounced IPs outside of Star Wars.

YOU SHOULD APPLY FOR THIS JOB IF

You love stories in all their shapes and sizes: big stories that unfold over years and little stories that happen in seconds.
You have a passion for Star Wars and similar global IPs.
You enjoy a fast paced environment where creativity is often fluid and reactive
You thrive in a collaborative environment where multiple creative teams work together
You never put your ego first

KEY RESPONSIBILITIES:

Partner with Respawn and Lucasfilm to develop the creative platforms and executions for global go-to-market campaigns.
Work closely with the larger marketing team to execute creative ideas across communications, content, and channels.
Work closely with marcom strategy, brand marketing and channel intelligence to develop and refine ideas based on insights and strategies that drive more effective creative work.
Champion the creative work of the team to internal stakeholders
Collaborate with our channel teams to develop and support creative and content platforms.
Beyond the ideation of the creative, partner with the Brand Marketing and cross-functional teams to ensure quality and integrated execution of the creative across channels.
Lead internal creative teams across all aspects of marketing.
Be the Creative POC for all external vendors and agencies.

REQUIREMENTS:

8+ years in a CD role within a creative agency, gaming company or entertainment brand.
Proven experience building and guiding creative teams to success.
Proven experience marketing global entertainment IPs such as Star Wars.
LA based or willing to relocate.
Experience in game marketing is a plus.
A leader: Inspiring and influential voice with experience selling in creative experiences to different audiences
A storyteller: an understanding of cohesive narrative across everything from a presentation to a pithy end-line to a piece of content
A creator: you drive creativity that inspires breakthrough activations and content across a variety of mediums
Insights: an ability to turn insights into breakthrough ideas.
You have a love for the rich mythology and culture around entertainment storytelling.

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.