We are the Electronic Arts' Marketing and Commercial Organisation (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.
As part of the Commercial Intelligence team you will lead quantitative analysis of internal and external data sets and play an important role in the building of statistical and ML models that can be used in new data products. You will help identify opportunities that exist in our important markets, create a better understanding on what drives player and market behaviors, analyze data, and build trend detection tools/dashboards to help EA reach our future ambitions. You will report to the Head of Asia & Emerging Mobile Markets Commercial Intelligence.
Responsibilities:
Use first and third-party data sets to identify important trends in Asia and Emerging markets
Develop segmentation models to create customer personas to be used for our marketing and commercial activities
Develop forecasting models to provide direction of expected behaviors and performance in the marketplace
Perform thorough testing and validation of models to maintain accuracy of output
Manipulate large datasets and use them to identify trends and reach meaningful conclusions to inform decisions
Design and implement an ML pipeline that supports modeling activity
Extract and transform raw data into clear reports and data visualization; Conduct quantitative analysis and ad hoc reports to support go to market decisions
Compile and distribute reports, project status, and developments
Build trend tools for game performance metrics that impact algorithmic discovery and identify market changes
Requirements:
Tertiary Education in the field of Computer Science or Computer Engineering, or equivalent practical experience
4+ years or more experience in a data science role with experience using large and complex data
Deep understanding and experience in building and deploying statistical and ML models in a variety of commercial environments.
Strong proficiency across a variety of ML and statistical modelling techniques which are commonly used, and understanding of their trade-offs
Strong aptitudes in data manipulation to create and interpret complex SQL queries (Oracle, Redshift, Big Query, Snowflake)
You will have experience with programming languages like R/Python and a strong sense of best practices including the effective use of code repositories.
Expertise with data visualization applications such as Tableau, R Shiny, Looker
Experience with the suite of products across the Google Cloud Platform (GCP)
About Electronic Arts
Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.
Weβre looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.