Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.
We’re Electronic Arts’ Marketing, Commercial, and Positive Play Organization (MCP). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their EA journey. Our teams develop the strategic vision of our games; execute multi-channel campaigns; build global engagement; develop global insights; and we accelerate sales and publishing efforts worldwide. Most importantly, we do all of this by understanding – and celebrating – the diversity of our players, so we can deliver the content they want when and where they want it.
The Strategic Growth Brand team sits at the corner of disruption and innovation, helping fuel Electronic Arts’ long term strategic bets and growth. We set the course for EA’s investment in gaming subscriptions, our PC storefront and platform, competitive gaming (including FIFA, Apex Legends, and Madden NFL), as well as new business opportunities including fantasy sports, blockchain and NFTs, and more.
As a Brand Marketing Associate, you will work closely with the Sr. Marketing Manager on all marketing activations and partner with individual franchise and channel teams to integrate relevant beats into their franchise campaigns and marketing. You will report to Sr Marketing Manager, Strategic Brand Growth.
Responsibilities:
- Participate in holistic planning, coordination and project management of marketing activations for our subscriptions, PC products and services.
- Support commercial and studio teams with subscriber benefits activations.
- Partner with internal and external stakeholders to run channel marketing campaigns.
- Help strategize service-level beats and partner with franchise marketing to support execution of franchise-specific beats.
- Participate in weekly meetings and follow-up to track beat readiness, evaluating risk and opportunity.
- Track progress on channel activations, creative ideation, and content plans to ensure projects stay on point, have proper approvals and execute on time.
- Provide campaign tracking and performance data.
Qualifications:
- 5+ years of brand marketing, activation, and campaign execution experience.
- You have experience with subscription services and/or member retention programs.
- You love to manage projects, take direction well and offer solutions.
- You have a solid understanding of integrated omni-channel consumer facing campaigns.
About EA
At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
