Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

We are EA

Over the last twenty years we've entertained millions of players around the world with our award-winning and massively entertaining games. We are a team of accomplished people who create games with joy and passion.

At Criterion, we place enormous value on creative collaboration, fresh ideas, and unique perspective. Our studio is a healthy mix of industry veterans and newcomers working together to inspire, support, and educate one another.

The Challenge Ahead

Criterion is looking for an accomplished UX expert, someone with a formal or practical training in all the psychological and design principles and methodologies surrounding UCD, from research methodologies to heuristic evaluation.

What You'll Do:

You will report directly into the UX Director
You will help create the shape, and processes of the UX Design Team into an industry leading UCD studio
Lead permanent and temporary UX designers in our team, (as required), and find ways to educate the company in UX methods and design principles
Create experiences for players, on well-known AAA games (personas, journeys, wireframes, interaction design, information architecture, prototypes, metrics)
Elicit requirements from partners (Game Design and Franchise teams)
You will work with our dedicated UX Research team to gather and document research that informs design decisions.
Work with the entire team to bring these experiences to life throughout the development lifecycle, and find pragmatic solutions when challenges arise.

What We're Looking For:

You are passionate about computer games from multiple genres. You don't have to have made a game before, but it's not a disadvantage if you have.
At least 5 years of user centered design experience
Full knowledge of the theoretical and practical UX design rules (e.g. heuristics), with evidence of application.
Experience with UX Research methodologies (e.g. personas versus segments, journey mapping versus use cases, quantitative versus qualitative) When to use one over another, and how to reduce bias.
You will have demonstrated the ability to create detailed UI specifications, including interaction design; information architecture; important visual elements (although not a Visual Designer)
You will have created prototypes (low or hi fidelity) using standard prototyping tools (e.g. PowerPoint, Visio, Balsamiq, Sketch, Adobe XD, Figma, Axure, Unity, and Unreal)
You have a commitment to inclusive design, including accessibility

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.