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Counter Logic Gaming (CLG)

Influencer & Streamer Lead

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Counter Logic Gaming (CLG)
🇺🇸 Culver City, CA

ROLE SUMMARY:

The Influencer Brand Manager leads the creation, execution, and management of CLG’s influencers and content creators. This newly-created role will serve as the strategic day-to-day lead over our influencer program and will be responsible for building and overseeing a suite of best-in-class services for our talent to help further develop CLG’s relationship with existing and potential content creators.

The ideal candidate has experience overseeing multiple content creators & talent, a passion for delivering stellar on-brand content, is proactive, and has a strong vision for building a robust suite of influencer offerings that align with CLG’s strategic brand vision.

Specific Functions/Activities SUMMARY:

  • Lead the development and execution of a cross-functional influencer strategy that encompasses CLG’s content creators and athletes.
  • Take a strategic approach to scouting, negotiating, signing/re-signing, cultivating of talent in line with CLG’s strategic brand vision.
  • Act as a lead when pitching and negotiating with influencers and agents, driving deals to execution.
  • Collaborate with content, marketing, and partnerships teams to develop creative concepts and ideas that support audience growth and brand building for CLG’s influencers.
  • Foster and manage relationships with CLG’s influencers, supporting them through their tenure at CLG, and establishing routine checkpoints
  • Implement efficiencies in process and communication that improve the experience for CLG talent.
  • Work with marketing manager on key initiatives as needed to advance CLG’s brand positioning and value.

QUALIFICATIONS:

  • 3-5 years of experience working in a similar role.
  • Deep understanding of the influencer ecosystem and best practices.
  • Track record of creating and managing highly activating influencer marketing campaigns.
  • Outstanding oral and written communication skills, ability to maintain professional relationships with a variety of personalities.
  • Strong negotiating skills.
  • Ability to interface effectively with multiple levels of management and functional disciplines.
  • Knowledgeable about esports, gaming, entertainment, popular culture, cross-platform storytelling, and the CLG brand.
  • Working knowledge of Microsoft Word, Excel, and Powerpoint.