This job listing expired on Sep 18, 2020
General Purpose
The Director, Customer Data Analytics will be responsible for:
- Leading the analytics practice across digital marketing, web & eCommerce
- Develop reporting and dashboards for all stages of the digital customer journey (offsite, onsite)
- Deliver insights to all business functions (e.g. site merchandising, digital marketing) to drive decision support
Position Summary, Responsibilities And Expectations
- Lead analytics practice across digital marketing, web & eCommerce
- Design and lead implementation of measurement frameworks, reporting visualizations, automated tools, testing capabilities, and forecasting tools to drive analytics usability, site performance, conversion efficiency, and scale across teams
- Build reporting and dashboarding capabilities to measure all aspects of the customer journey e.g. marketing channel performance, traffic / conversion, site funnel performance, etc.
- Partner with marketing, web, and UX teams to understand analytics needs and identify and prioritize areas of opportunity for analytics initiatives
- Synthesize marketing, site, and customer data and parlay insights into collaborative wins with marketing and web teams
- Identify technical and strategic gaps and proactively create best-in-class solutions (channel attribution, brand lift studies, bid testing, incrementality analysis, landing page and funnel testing, segmentation analysis, pricing, etc.)
- Develop and iterate processes for resource demand management and project workflow
- Lead strategic evolution of Corsair’s D2C data and analytics infrastructure into best-in-class state
- Develop and lead experimentation program for conducting A/B testing and monitor performance
- Report to head of D2C & eCommerce
Essential Skills And Experience
- 8-12+ years in marketing and web analytics, particularly for eCommerce focused D2C brands
- BS/BA in mathematics, statistics, CS, or other technical field, MA/MS a plus
- Proven success managing people and projects, working across teams, and driving results in a cross-functional environment
- Expertise in statistics and rigorous data analyses, strong grasp of data visualization tools (PowerBI, Tableau)
- Expertise with a range of A/B testing design and iteration strategies
- Expertise forecasting, modeling, and building automation tools
- Excellent presentation and interpersonal skills with the ability to communicate complex concepts clearly and persuasively across audiences at varying levels of the organization
- Experience working with Customer Data Platforms (CDP)
- Expertise with Web Analytics tools (e.g. Google Analytics, Adobe Analytics, etc)