This job listing expired on Feb 10, 2021
General Purpose
- Support to the online advertising vehicles and direct marketing tools, and able to assist with online marketing projects from initial concept, through design and setup, to execution, tracking and maintenance
- Additionally provide service on analysis, insight, and recommendations based on campaign and site analytics data
Position Summary, Responsibilities And Expectations
- Communicate with graphic designers, provide corresponding text content/technical information content/comparative advantage for the design of our new product pages /other promotion pages in JD/Tmall
- Daily SEO / optimization work on JD.com product page & flagship store page
- Optimize the names of related products (principle: easy to read, easy to remember), and use the traffic more reasonably: at the same time, make consumers more aware of the product.
- Product page "top recommendations" optimization
- Form a closed loop of brand traffic through limited internal resources
- Oralize professional terms so that ordinary users can understand them
- Through the product recommendation on the detailed page, make the main product more focused
- Product main picture optimization on product page
- Product page optimization
- To make the ordinary users can understand the product advantages
- Increase the length of time a user stays on the page
- Increase page purchase / page click ratio
- Regularly write market analysis reports of industry competitors' online channels (JD / Tmall flagship), Online channel activities, price trends of major products, changes in the share of our main products in our VS major competitors, etc.)
Essential Skills And Experience
- Proven working experience in digital marketing
- Solid knowledge of e-tailer analytics tools
- Experience in setting up and optimizing campaigns in JD/Tmall
- Demonstrable experience leading and managing SEO/SEM, marketing database, display advertising campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Fluent in English & Chinese