This job listing expired on Aug 6, 2021
We are looking for a competent Marketing Director to be in charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to create a positive brand image, to amplify exposure to our audience, and drive our sustainable growth.
Responsibilities
- Oversee the planning, development and execution of marketing and advertising initiatives
- Create marketing strategy map and calendar
- Oversee scheduling and implementation of marketing strategy
- Manage, direct and motivate social media and design personnel to help them use their talents effectively
- Design and coordinate promotional campaigns and marketing efforts across multiple media platforms
- Interface with the marketing personnel of closely associated brands to collaborate on marketing initiatives and activations
- Create and curate the company's story in the public eye
- Interface with third party PR firms to monitor and influence public perception, including securing public appearances and awards
- Interface with third parties to collaborate on charitable or community driven endeavors and ensure that these efforts are seen and heard
- Conceptualize and execute first party events in company's facilities (cradle to grave)
- Lead internal meetings and brainstorming sessions to create unique ideas that would prove beneficial to the brand
- Create, monitor, and curate the company's brand identity
- Monitor and shape the company's public image to align with brand identity
- Ideate and oversee any changes to the company's brand, logo, or mark
- Work with social media team to create the company's voice on social media platforms
- Create and maintain an general aesthetic and visual identity and ensure that forward facing media falls within those defined bounds
- Be a part of partner meetings and brainstorming sessions to create unique ideas that would prove beneficial to partners
- Create and maintain a strong network of strategic partners
- Interface with sales team for partner campaigns including custom content, social media, advertising campaigns, and activations
- Create and oversee the implementation of a customer service strategy via social media, headquarters, at events, and activations
- Provide monthly marketing reviews with the team's successes, failures, and next steps, including evaluation of campaign goals and milestones
- Use analytics, market trend research, and “the eye test” to determine what is the best course of action for upcoming marketing efforts
- Monitor the trends of the fanbase and partner pool and direct the market research efforts of the company
- Provide staff and talent with consultation on basic media training and how to best grow their individual brands
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
Requirements
- Must be familiar with esports
- Hands-on experience in creative process, marketing, graphic design, brand development and PR
- Ability to receive constructive criticism and work as a member of team.
- Proven experience as a marketing director or similar role
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
- Solid understanding of market research and data analysis methods
- Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
- Understanding of different business disciplines (sales, content, tech)
- A leader with both creative and strategic capabilities
- Outstanding communication (written and verbal) and interpersonal abilities
- BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus
- Ability to travel up to 7-10 days a month
- Relocation to Frisco, TX.
- Ability to work from office in Frisco, TX.
Ideal Candidate
- Knowledge of esports
- US based or having a valid or transferable work visa
- Personable
- Organized and detail oriented
- Ability to maintain multiple schedules
- Knowledge of current and future marketing trends
- Knowledge of multiple fields including art/design, advertisement, public relations and social media
- Flexible work schedule.
- Ability to start work in July/August
Benefits
- Full-time position with salary, 401(k), health, vision, dental benefits
- Access to Cowboys Fit gym
- Assistance in professional development conferences or courses
- Paid airfare, lodging, and per diem when required to travel
- Relocation assistance
- Other perks TBA