As the Associate Digital Marketing Manager for esports, you will be the driving force behind social media across online platforms for World of Warcraft, Hearthstone, and Classic Game esports.
The ideal candidate will have a background in social media at an agency or on the client-side, passion for the esports community, and a natural ability to engage players.
Blizzard has been a leader in entertainment for 30 years, with millions of passionate fans globally. As our players achieve even higher levels of talent and skill, so too must our esports community outreach, development, and engagement. We are seeking a candidate who will help bring Blizzard into a new era through social media.
This Associate Digital Manager runs point on fostering our World of Warcraft, Hearthstone, and Classic Game social communities, and creates unique and fun ways for players to connect with their favorite teams, players, and other fans through Twitter, YouTube, and Twitch. This person works closely with development and production teams, and is supported by an external agency in order bring their ideas and initiatives to life.
Previous work experience in gaming and esports is desired, but not a requirement.
Covid-19 Hiring Update: We’ve transitioned to a work-from-home model and continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.
Responsibilities:
- Bring unique and exciting ideas to the table to engage our esports community
- Plan and execute social initiatives with esports product managers and external agencies
- Oversee esports’ social editorial calendar, aligning key stakeholders
- Partner with platform stakeholders such as Battle.net, Twitch, and YouTube
- Execute and/or oversee execution of social media on behalf of World of Warcraft, Hearthstone, and Classic Game esports
- Engage players and community through social platforms
- Collaborate with Game Teams to integrate esports into central business and communications strategy
- Coordinate with international/regional teams on event promotion
- Work with third party sponsors on collaborative initiatives
- Drive social media reporting through the use of Sprinklr
- Utilize learnings to inform and support the creative approach
Requirements:
- 3+ years experience in social media at an agency or on the client-side as a Social Strategist or Digital Marketer
- Self-starter mentality and track-record for clever social ideas
- Proficiency in collaborating within a large organization
- Experience in providing creative feedback for social content
- Passion for esports, Blizzard franchises, and social media,
- Excellent verbal, organizational, and technology skills
- Experience working with 3rd Party agencies/partners
- Knowledge of the latest platforms and technologies
- Desire to identify opportunities for strategic brand involvement
- Working knowledge of social platforms and associated analytics programs and tools like – Sprinklr
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!
