Paid Media Planner will work closely with the Paid Media Director to collaborate with internal teams, external media agencies, and media vendors to oversee multiple parts of the media planning process. In this role, you will own the logistics of day-to-day campaign planning and maintenance, while also being a contact for internal brand teams and external media agencies. This role requires a blending of strategic media knowledge and relationship management between agencies, and internal groups.
Responsibilities
Work with the Media Director to manage external media agency relationships and provide paid media support to internal teams
Together with the Media Director, create media agency briefs, oversee media plan development, review media mix recommendations, and evaluate campaign performance
Focus on day-to-day media plan management, including:
Delivery of creative specs to internal teams and tracking creative hand-off to agencies
Provide recommendation and best practices on creative cut-downs and asset creation
Regularly communicate campaign performance both internally and externally
Analyze paid media results and reports on a weekly and post-campaign basis
Ensure internal and external groups are adhering to timelines and budgets
Stay abreast of industry trends, best practices, and targeting techniques
Share knowledge to internal teams on media planning
Qualifications
2-3 years related work experience either within an agency or a media department at a company
Bachelor’s degree in Marketing or Communications
Understanding of marketing and media planning principles
Experience planning and managing digital campaigns (including partner direct, programmatic, social, and search)
Programmatic or social media self-serve platform experience is a plus
Strong mobile and social experience is required
Strong understanding of media metrics and measurement (CTR, VCR, viewability, DCM, etc.)
Knowledge of the gaming and/or entertainment space
Strong understanding of Excel, including, but not limited to, pivot tables, VLOOKUP’s
