This job listing expired on Apr 14, 2022
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Behaviour Interactive is seeking an innovative, results-driven Senior Brand Manager to lead a new unannounced title.

Reporting to the Head of Brand Marketing, the Senior Brand Manager will be responsible for preparing the launch and live marketing operation of a new and unannounced title on mobile.

You and your team will be responsible for developing the core of the marketing strategy for your brand: defining the target customer and positioning frameworks, driving consumer insights and competitive intelligence into the product development process, and orchestrating the marketing effort across all disciplines including user acquisition, CRM, PR and events, creative services, partnerships and more.

In this role, you will :

  • In collaboration with the development team, build the long-term product portfolio roadmap for the brand. Primary conduit for ensuring studio brand strategies are in synch with development and business priorities;
  • In collaboration with the development and growth team ensure that current brand strategies are delivering on revenue goals across the portfolio. Assist in setting financial goals and KPIs for the brand;
  • Work with your team to develop, review and sign-off on product brand strategies that meet the franchise development and financial goals;
  • Manage and support the career development of your team, including regular 1:1’s and annual reviews with direct reports;
  • Ensure the latest knowledge and learnings on the implementation of consumer entertainment brands are shared within the team and executive management.

What we're looking for :

  • Minimum 10+ years marketing experience in video games, including 5+ years brand management and 5+ years managing a videogames marketing team;
  • Successful track record marketing mobile titles;
  • Minimum of a Bachelor’s degree in Marketing, Statistics or Business
  • Proven track record of working closely with development teams to successfully launch titles across multiple regions;
  • Strong business analytical skills with demonstrated expertise driving ROI across the full range of marketing initiatives;
  • Experience with player acquisition, retention, and monetization;
  • Proven record of managing business partnerships with licensors, distributors, agencies, influencers, hardware partners, and 1st party platforms;
  • Excellent English communication and presentation skills.
  • Strong and clear communicator able to build healthy trust-based relationships with teams in development and marketing;
  • Exude a commitment to driving results and not just activity; eager and willing to measure and improve campaigns based on quantitative and qualitative results;
  • Demonstrate sound fundamentals of brand marketing and a passion for driving brand strength across the company and its portfolio;
  • Enjoy working in team environments with peers and subordinates, serving as a mentor and manager for a team of brand professionals.