This job listing expired on May 28, 2021
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  • Experience building, executing and scaling cross-functional marketing programs from concept to completion
  • 4+ years of professional non-internship marketing experience
  • Experience using data and metrics to measure impact and determine improvements
  • Experience using Microsoft Excel to manipulate and analyze data

About Twitch:

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Linkedin, Twitter and on our Blog.

About the Role:

The Sales Marketing team supports the Ad Sales team through the integration of strategy, research, and events. The team’s goal is to develop the Twitch brand from a B2B viewpoint increasing market share and revenue.

You will report to the Director of Advertiser Marketing, Americas and be focused on the Canadian markets. You will be an accomplished marketer who has experience delivering immersive B2B event activations which engage customers, are skilled in writing and delivering client communications, and can work with audience metrics and user behavior data to position Twitch through storytelling in presentations, one sheets, and sales collateral.

You Will:

  • Work with the CA sales teams to identify target events to build the Twitch brand among media agencies, brands and creative agencies
  • Produce cost-effective and scalable event activations, including experience design, speaking slots and promotion
  • Manage Twitch merchandise for clients
  • Work with the US Sales Marketing team to localize core sales collateral, ensuring that the sales narrative aligns with the global story and is packaged for local markets
  • Work with CA sales teams to ensure that sales narratives are communicated and understood, collect feedback on how to improve stories for the region to build awareness, enable sales, and increase revenue
  • Express the value proposition and benefits of Twitch’s ad products, solutions and audience, and weave this knowledge into client communications
  • Manage B2B email marketing programs, including database management, writing and reporting
  • Work with US Sales Marketing and Comms teams to promote Twitch’s sales narrative in trade press
  • Report on Sales Marketing activity, highlighting insights, success and attributions
  • Experience delivering premium, immersive B2B event activations which engage customers
  • Knowledge of the CA digital advertising industry
  • Expertise using Pardot (or similar) to manage client databases and email programs
  • Moderate design skills to create clean and functional slides in Powerpoint
  • Experience writing copy and creating presentations to reach potential and existing advertisers
  • Experience with PowerPoint, Keynote, Adobe Creative Suite, comScore and Nielsen products