PERFORMANCE MARKETER - GO-TO-MARKET SPECIALIST, Dublin, Ireland
Who We Are
2K Games Dublin is a hub focused on performance marketing, commercial strategy, data engineering and data science/analytics that was established in 2014. Formerly known as Subrosa, 2K Games Dublin is part of the 2K Games group of companies.
2K develops and publishes interactive entertainment globally for console systems, handheld gaming devices and personal computers, including smartphones and tablets. 2K is a leading publisher of today’s most popular gaming genres and most well-known for critically acclaimed game franchises like NBA 2K, WWE 2K, BioShock, Borderlands, Evolve, XCOM and the beloved Sid Meier’s Civilization.
What We Need
This is a fast-paced and data-intensive position within the 2K Performance Marketing department. The successful candidate will be working directly on 2K's Performance Marketing Strategy, exclusively focused on go-to-market around the world, including Europe, LATAM and Asia. This position is ideal for a hard-working and ambitious marketer who wants to continue to develop a career in the online marketing sphere. This role will manage budgets over €10,000,000 per year and will give you a chance to work at the cutting edge.
What You Will Do
- Auction Marketing [Facebook, YouTube, Twitter, Google Ads, Amazon, Twitch, Snapchat]: Campaign Strategy, Campaign Creation, Campaign Optimisation and Campaign Reporting
- Marketing Optimisation: Effective optimisation of online marketing campaigns driving significant increases in new customer acquisition
- Creativity: Utilisation of cutting-edge auction marketing technology ensuring 2K is a market leader in the area
Who We Think Will Be a Great Fit
- Expert knowledge of Digital Marketing Platforms Required. For example, for ‘Search’ the person would need an in-depth understanding of keyword types, search term analysis, ad copy generation, bidding, strategy, etc.
- Highly numerate and strong analytical skills
- Ability to quickly digest large amounts of data, perform analysis and identify trends to make data-based business decisions
- Excel expertise required
- Excellent Attention to Detail
- Self-Starter and quick learner with the confidence and ability to tackle new initiatives with little guidance
