2K develops and publishes interactive entertainment globally for console systems, handheld gaming devices and personal computers, including mobile devices. 2K is a leading publisher of today’s most popular gaming genres and most well-known for critically acclaimed game franchises like NBA 2K, WWE 2K, BioShock, Borderlands, Evolve, XCOM and the beloved Sid Meier’s Civilization.

What We Need

Marketing Manager is in a position of growth to lead the marketing of the allocated Packaged Goods titles to the next level of excellence in Asia.

Meeting sales and business objectives through rolling out effective GTM and consumer marketing initiatives which include:
Adapt global marketing strategy into holistic measurable plans to deliver results and meet business goals
Work closely Local Marketing teams and Asia agencies to deliver best-in-class campaigns that meet / exceed KPIs
Pro-actively monitoring campaign performance, conducting sales analysis, managing the marketing communication process with Global Brand/Global Go to Market teams including localized plans/campaigns/assets submission and approval.
Strive for process and market excellence including holding post-mortem analysis of marketing campaign to lead recommendations to senior management.

What You Will Do: Marketing Manager, 2K

Develop a comprehensive Asia marketing and communications strategies, and tactics for the allocated products that achieve business goals.
Present Local Marketing Teams the Global Brand Strategy, Asia strategies, objectives, and goals for them to develop comprehensive local plans.
Liaise with local marketing teams and agencies to execute and evaluate regional and local marketing and comms campaigns, events, and activities from announcement through to product launch and post launch
Work closely with Sales to review and approve distributors marketing/channel marketing plans.
Manage local marketing teams, licensor and global brand/global GTM and comms team relationships for marketing and comms related approvals
To liaise with Digital Sales teams to co-drive digital sales growth and initiatives
Co-ordinate and disseminate marketing and comms assets and translation requests between global brand/comms teams, vendors, and local marketing teams.
Obtain Legal clearance/approval and ensure the marketing campaigns, events and activities comply with local legal regulation prior to execution.
Manage the Asia social media channels postings and translations.
Manage Asia marketing budget, allocations, and monthly forecasting to ensure spending is according to approved budget.
Identify and manage partnership opportunities with external partners for marketing collaborations.

Key To Success In This Role

5 to 8 years of relevant experience in the marketing industry in FMCG, entertainment marketing or consumer lifestyle brands.
Extensive experience in developing, maintaining, and delivering on marketing executions to meet business goals.
Digital marketing experience including some social media and a broad grounding in offline marketing.
Ability to build strong collaborative relationships with a diverse range of partners in the Asia market.
Demonstrated ability in managing & influencing external teams
Strong communication, interpersonal and conceptual thinking skills
Strong understanding of customer and market dynamics and requirements.
A strong interest for entertainment and gaming appreciated
Strong ability to multi-task whilst working with varied timelines/deadlines and excellent Attention to detail
Must be comfortable with ambiguity in a fast-paced culture; we are growing so rapidly that in many cases we must “build the plane as we fly”
Self-motivated, independent and a flexible, can-do attitude
Professional and mature attitude with a strong desire to succeed