100 Thieves (“Hundred Thieves”) is the premier lifestyle brand and gaming organization. Based in Los Angeles, the company was founded in 2017 by former Call of Duty World Champion and YouTube sensation Matthew "Nadeshot" Haag. 100 Thieves has leading esports teams competing in League of Legends, Fortnite, Call of Duty, Valorant, and Apex Legends. The brand is recognized globally for its streetwear-inspired apparel, known for rapidly selling out new drops. In 2020 the company opened its brand-new headquarters, the Cash App Compound, which is a 15,000 sq ft esports facility and acquired a CDL franchise, LA Thieves. 100 Thieves produces top gaming podcasts and massively popular YouTube content, created by its world-class gaming talent including CouRageJD, Valkyrae, BrookeAB and 2HYPE.

About Higround

Higround is a premium gaming hardware & lifestyle brand co-founded by Rustin Sotoodeh and Kha Lu. In 2020, Higround created the first-ever graphic keyboard and since then, has collaborated with ComplexLand, Beats by Dre, 100 Thieves, and sold out of every drop. Higround’s mission is to elevate gaming culture by redefining gaming hardware.

Requirements

Degree in Marketing, Business Administration, or Communications
Minimum 3 years experience working in related fields of gaming hardware or direct to consumer brands
Excellent project management skills to manage multiple launches, projects, and tasks
Excellent interpersonal skills with ability to collaborate with internal and external stakeholders
Highly organized, deadline oriented, creative with an attention to detail
Basic literacy in Adobe creative programs (Illustrator, Photoshop, InDesign)
Comfortable working in a fast paced and start-up environment
Interest in gaming and understanding of current industry trends
Awareness of large influencers and creators in the gaming industry

Responsibilities

Manage go-to-market planning strategies and creative product presentations
Work with Product Team on aligning product design and feature to the market and target audience
Work with socials and content team to bring together all the parts necessary to execute on the roll-out of a campaign
Coordinate with influencers and setup PR kits for pre-launch marketing activities
Lead execution of experiential marketing and community events
Assist in pulling together materials for creative product presentations and gathering feedback from the team
Develop product messaging briefs, web briefs, product packaging briefs, and all related product launch assets (including product images, videos, web content, and premium marketing materials)
Review packaging artwork and content to ensure highest quality and accuracy including legal and compliance requirements for various launch countries
Partner with employees across the organization, lead and optimize efforts among multiple teams, build strong relationships and be self-motivated
Work with Product Development team to meet packaging and product deadlines
Ability to adjust to changing market dynamics and competitive landscapes

Why You’ll Love 100 Thieves

You will play a key role in defining the future of 100 Thieves and will be depended upon to ensure the success of the company
You will have an opportunity to work every day with a team of smart, hungry, and humble gamers & entrepreneurs
You will be a key leader in helping us reach our goal of being recognized as the lifestyle brand that took competitive gaming mainstream
We offer an incredible benefits package including 100% company paid medical/dental/vision insurance, unlimited paid time off including three seasonal breaks, paid FMLA and Parental Leave, and a quarterly apparel stipend

100 Thieves is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment.