Sales Jobs in the Video Game Industry: The Ultimate Quick Guide

Sales Jobs in the Video Game Industry: The Ultimate Quick Guide


The video game industry has experienced incredible growth over the past few decades, providing a wealth of opportunities for individuals interested in pursuing a career in sales. Whether you're an experienced sales professional looking to transition into the gaming world or a passionate gamer with a knack for sales, this comprehensive guide will provide you with valuable insights into the types of sales roles available in the industry, as well as the skills and qualifications needed to succeed.

Types of Sales Roles in the Video Game Industry

There are a variety of sales roles within the video game industry, each with its own unique responsibilities and challenges. Here are some common sales positions you may encounter:

  • Account Manager: Account managers are responsible for managing relationships with key clients, ensuring their needs are met, and identifying opportunities for up-selling and cross-selling. They may work with retailers, distributors, or other businesses that partner with game publishers or developers.

  • Business Development Manager: These professionals are tasked with identifying new business opportunities, forging strategic partnerships, and driving revenue growth for their company. They often work closely with game publishers, developers, and other industry stakeholders.

  • Sales Representative: Sales reps are responsible for promoting and selling their company's products or services, either directly to consumers or through retail partners. They may focus on selling games, hardware, software, or related merchandise.

  • Inside Sales Representative: Working primarily in an office environment, inside sales reps support the sales team by conducting market research, generating leads, and nurturing relationships with existing clients.

  • Regional Sales Manager: Overseeing a team of sales representatives, regional sales managers are responsible for setting sales targets, developing sales strategies, and ensuring their team achieves its goals.

Essential Skills for Success in Sales

To excel in a sales role within the video game industry, you'll need to possess a unique combination of skills. Some of the most important include:

  • Strong communication: Effective communication is crucial in any sales role, as it allows you to build rapport with clients, negotiate deals, and present your company's products or services in the best possible light.

  • Customer focus: Understanding your clients' needs and finding solutions to meet those needs is at the heart of any successful salesperson's job. Developing strong customer focus will help you foster long-term relationships and ensure repeat business.

  • Problem-solving: Sales professionals often encounter challenges and obstacles that require creative thinking and problem-solving skills. Being able to quickly identify and address issues will help you stay ahead of the competition and close more deals.

  • Resilience: Rejection is a common part of any sales job, and being able to bounce back after a setback is essential. Cultivate a positive attitude and a growth mindset to help you stay motivated and focused on your goals.

  • Passion for the industry: A genuine interest in the video game industry will give you an edge when it comes to understanding the needs of your clients and staying informed about the latest trends and developments.

  • Time management: Balancing multiple tasks and deadlines is a daily challenge for sales professionals. Strong time management skills will help you prioritize tasks, meet deadlines, and ensure you're making the most of every opportunity.

Tips for Landing a Sales Job in the Video Game Industry

If you're interested in pursuing a sales career in the gaming world, follow these tips to improve your chances of success:

  • Tailor your application materials: Highlight your sales experience and relevant skills in your cover letter and résumé, emphasizing any achievements or successes that demonstrate your ability to drive results. Be sure to also showcase your passion for the video game industry.

  • Network: Attend industry events, conferences, and expos to meet other professionals and learn about job openings. Join online forums and social media groups focused on the video game industry to stay informed about job opportunities and build connections with other professionals.

  • Develop your gaming knowledge: Familiarize yourself with the latest trends, popular games, and platforms to demonstrate your passion and expertise during interviews. This knowledge will also help you better understand the needs of your clients and the market.

  • Highlight transferable skills: If you're transitioning from a different industry, emphasize your transferable skills, such as relationship building, negotiation, or project management. This will show potential employers that you have the foundation necessary to succeed in a sales role within the gaming industry.

  • Gain relevant experience: If you're new to the world of sales, consider taking on an entry-level position or internship for a gaming-related organization to gain valuable experience and expand your network. You can find these on Hitmarker.

  • Pursue further education: While not always required, earning a degree or certification in a related field, such as marketing, business, or communications, can improve your chances of landing a sales job in the gaming industry. Additionally, staying up-to-date with sales techniques and strategies through professional development courses can give you an edge over the competition.

  • Prepare for interviews: Research the company and its products, practice answering common sales interview questions, and be prepared to discuss your passion for the gaming industry. Demonstrating your enthusiasm and knowledge will leave a lasting impression on potential employers.


The video game industry offers a wide range of sales opportunities for those who are passionate about gaming and possess the necessary skills to excel in this competitive field. By following these tips and focusing on developing your sales abilities, you can pursue a rewarding career in the exciting world of video games. Remember to stay informed about industry trends, network with other professionals, and continuously hone your skills to stay ahead in this rapidly evolving sector.

Ready to take the next step? Click here to see all of the industry’s open opportunities in sales.