The opportunity
Unity Technologies is looking for an experienced Growth Marketing Manager to join the Growth Marketing Campaigns team focused on the Games business unit. The team is growing rapidly and this role is critical in redefining our go-to-market strategy and efforts to drive demand and expand business revenue within our segments!
In this role, you will understand the entire customer journey, establish and support creation of the customer lifecycle roadmap and resolve ideal marketing channel communications to deepen customer engagement and loyalty. This role requires broad marketing experience and execution such as content distribution, email nurtures, web chatbot, and content flows along with performance marketing coordination, project management. You will be responsible for performance from end to end strategizing the optimal content promotion and channel mix for lead funnel conversions and ultimately increase the lifetime value of customers.
You are an individual who breathes all things digital, content marketing, event marketing, data analytics, and are passionate about business opportunity creation! You are passionate about an integrated customer experience and creating highly-engaging campaigns. Including, validated ability to create marketing strategies that improve awareness, demand, product adoption, engagement and retention.
What you’ll be doing
- Lead the strategy, development, and execution of an integrated marketing program from Awareness to Upsell/Cross-Sell.
- Partner with individuals and teams across the organization planning and implementing multi-channel programs to ensure alignment with the overall product strategy and customer experience
- Build and optimize data-driven customer journeys across the LAER customer engagement model
- Partner with the Strategy and Optimizations team to identify the key drivers of demand, upgrade, engagement and churn, and identify concrete insights from prospect and customer data to continually improve end-to-end marketing efforts
- Formulate in-depth analysis and insights for campaigns via Eloqua reports, Terminus, SFDC and other tools or dashboards
What we’re looking for
- Integrated campaign marketing experience in the Games industry, driving cross-functional teams to deliver against revenue growth goals.
- Strong analytical and growth marketing skills, including prospect to customer conversion optimization using quantitative and qualitative user data
- Strategy driven and are able to structure, implement, and evaluate growth experiments with a creative and innovative approach
- Experience with martech such as Salesforce, Marketo, Eloqua, Terminus, etc.
- Positive outlook and a self-starter mentality to work in a collaborative environment with a large number of teams especially with marketing and sales organizations
You might also have
- Familiarity with any of the segments - Gaming, Mobile, Multiplay and the tech stack required to run a game studio and develop games
Life at Unity
Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity is the foundation upon which the world’s most powerful digital content is created. Specifically, Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.
In the fourth quarter of 2021, Unity had, on average, 3.9 billion monthly active end users who consumed content created or operated with its solutions. The applications developed by these creators were downloaded, on average, five billion times per month in 2021.
Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
