Responsibilities

• Be the expert of the product within the Marketing Team to craft the go-to-market strategies by translating benefits and features to our users
• Identify product positioning with an understanding of the competitive landscape, user research and product usage
• Be the ‘Voice of the Users’ to bridge between users’ needs and product’s offerings
• Plan and execute product marketing roadmap and to evaluate the effectiveness in user adoption
• Collaborate with Product, Marketing and Content to achieve business goals

Requirement

• 8+ years relevant experience in product marketing
• Experience in subscription business or community is a plus
• Strong quantitative skills, understanding of user funnel, and being able to translate data to actionable insights
• Target-oriented, self-motivated, disciplined, and able to work under pressure in a quick market landscape
• Has strong business and market awareness
• Experience in a regional workplace is a plus
• Excellent command in spoken and written English and Chinese