At Riot, we work every day to make it better to be a player. But being a player doesn't stop at the end of a game anymore. As the gaming landscape continues to collide with entertainment, we're building a new team to bring Riot's IPs to players around the world in new ways and invite new audiences into the fold. This team will imagine and develop entertainment experiences for our custom products—TV, music, consumer products, and beyond—that deepen players' and fans' connections to the universe we've created.

As the Senior Social Strategy Manager reporting to the Director of Social, you will work with the Riot Entertainment Marketing Team to develop social strategies, support fandom-first activations, and coordinate cross-functionally to implement marketing campaigns that improve player experience and engagement. You will work closely with our teams and external partners to uphold social media best practices and deliver on the high expectations of both Riot and players around the world. You can ingest the big picture mission and codify it into attainable activations and milestones, infusing insights into strategies and pivoting based on performance data. You'll help support organizational goals, develop player-focused content, and work across Riot to ensure we're all driving towards a unified vision when we talk to players and fans.

Responsibilities:

Develop and lead social media strategies and content for products, campaigns, and programs within Riot's entertainment portfolio, collaborating with the global and international social teams for amplification and localization.
Work across Brand, Creative, PR, Influencer, Community, and regional teams to champion player-first ideas and build globally integrated experiences.
Help build a connection with existing players and potential new players, both with organic and paid strategies, and propose new ways to engage with them.
Develop goals and performance metrics for campaigns, monitor to understand effectiveness of strategy and creative, and make recommendations for continuous improvement.
Support global marketing and social channels including copywriting, publishing, and managing social communities with a player-first mindset.
Propose and create process and workflows to grow the Riot Entertainment social audience and cultural influence.
Seek out the latest platform best practices and industry trends across gaming, music, and media and develop a vision for future opportunities to ensure Riot's place in mainstream pop culture.
Advocate for and empower Riot's international social teams to help them build a thriving internal community of players.

Required Qualifications:

5+ years' experience working in social media and digital marketing.
Proficient in all relevant social media platforms around the world (Twitter, Instagram, TikTok, YouTube, Reddit, Twitch, and Facebook just to name a few) and tools (such as Sprinklr).
Experience building and overseeing social media campaigns across multiple platforms from kickoff to execution.
Experience working with in-house and agency creative production teams and an understanding of balancing the art and science of digital marketing and communications.
A proven track record of growing healthy fandoms, generating social buzz, and delivering on engagement metrics.
Natural eagerness to not only ideate, but implement that idea.

Desired Qualifications:

Industry experience in TV, film, and/or music marketing.
Experience at an agency working on social campaigns and/or briefing and managing creative agencies.
Paid media experience, ideally within social media (biddable, high impact, custom digital, influencers).

For this role, you'll find success through craft expertise, a collaborative spirit, and creating strategies that prioritizes your fellow Rioters, who are the customers of your work. Being a dedicated fan of games is not necessary for this position!

Our Perks:

Riot has a focus on work/life balance, shown by our open paid time off policy, in addition to other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner and children, and a 401k with company match. Check out our benefits pages for more information.

Riot Games fosters a player and workplace experience that values teamwork embodied by the Summoner's Code and Community Code. Our culture embraces differences as a strength, and our values are the guiding principles for how we approach work. We are committed to putting diversity and inclusion (D&I) at the center of everything we do, and promoting a fair and collaborative culture where Rioters treat one another with dignity and respect. We encourage you to read more about our value of thriving together and our ongoing work to build the most inclusive company in Gaming.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.