Copywriters at Riot give a distinct voice to creative campaigns, partnering with Creative Leads, Video Producers, Brand Managers, Game Designers, and more to create copy that captures attention, drives action, and reinforces player passion. Copywriters juggle the holy trifecta of creativity, clarity, and brevity—and know when to pull the levers for each.
As a Senior Copywriter on the League of Legends Marketing team, you’ll report into the Principal Writer. You'll demonstrate mastery over the written word as you help products and publishing campaigns create memorable experiences for players. You’ll act as a creative strategist, become a partner in ideation, and help represent the player perspective. Most importantly, you’ll know when the words need to get out of the way, and how players interact with whatever media you happen to be writing for.
Responsibilities
- Write and edit pristine marketing copy with strong calls to action and deep player resonance
- Serve as a leader and co-editor in a vibrant Writing Community of Practice
- Partner with internal teams to deliver updates to style guides and branding
- Work with multidisciplinary teams of internal and external creative executional partners to develop and deliver creative.
- Approach your work with a growth mindset and a proactive, solutions-oriented attitude
Required Qualifications
- 5+ years developing clear, precise copy for web, social, or other channels
- Ability to write from the perspective of a specific audience
- Experience self-editing and working in a collaborative writing process
- Deep understanding around creative ideation and writing to creative briefs
- Writing room or writing leadership experience
Desired Qualifications
- 2+ years copy experience at a digital advertising agency or client side with a focus on user acquisition or video games
- Experience translating marketing and creative briefs into creative copy that delivers on business goals
- Experience mentoring others in craft and career
- Strong experience working with creative briefs
- Emphatic passion or high curiosity for what gaming competitors and top companies are doing—especially how they speak to players
- Mobile game fluency or direct publishing experience
Our Perks
We offer medical, dental, and vision plans that cover you, your spouse/domestic partner, and children. Life insurance, parental leave, plus short-term and long-term disability coverage are also available. Riot will support your retirement benefits with a company match, and double down on your donations of time and money to non-profit charitable organizations. Balance between work and personal life is encouraged with open paid time off, and a play fund so you can broaden and deepen your personal relationship with games.
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It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history (LAMC 189.00).
