This job listing expired on Aug 19, 2020
Job Responsibilities
- Responsible for developing and executing retail marketing strategies to meet quarterly and yearly company objectives
- Evaluate consumer research, market conditions, competitor data, input from internal sales groups and retail partners to generate and execute retail marketing strategies and tactics to drive product sell-through and brand growth in the respective channels.
- Responsible for managing all retail-focused marketing strategy and execution of company products and services
- Develop and execute annual Retail Marketing plan in conjunction with the Marketing, Visual Merchandising and Sales departments. This plan should be designed to drive sell-through by aligning with the yearly marketing concept calendar and setting goals to meet product and company objectives.
- Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment of brand and retail.
- Proactively align and work with Retailers, Sales, eSports Marketing, Music and lifestyle Marketing and others to create success-driven retail programs, promotions, events and messaging.
- Proactively develop strategies and programs designed to tell the Razer brand story at retail Manage implementation of visual merchandising tools and POP assets at point of sale
- Manage implementation of digital marketing tools within retailer’s online business portals
- Manage implementation and activation of creative consumer and retailer contests, promotions, events and activation to drive positive brand and product experiences
- Participate in Product Category driven market research in order to identify market requirements for current and future products
- Feed consumer and retailer insight into Music, eSports and other Marketing categories
- Analyze and advise Product Category team on potential strategic partner relationships for product lines Budget management. Plan and monitor financials to deliver all marketing activity within the agreed budget.
- Evaluate the ROI of Retails Marketing activations and initiatives
Pre-Requisites
- Approximately 4-6 years of marketing experience preferably in the gaming/ tech or retail industry.
- Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives.
- A strong understanding of customer and market dynamics and requirements.
- Willingness to travel and work in a global team of professionals.
Special Considerations
- Experience in Consumer Electronics industry