We are seeking a Paid Social Performance Marketing Manager to join the Oculus Studios marketing team to drive outbound marketing strategy and optimize marketing performance across paid social channels. This person will focus on Oculus Studios marketing execution and collaborate closely with ad tech, decision science, comms planning, product marketing, research, ecommerce, and creative teams. Specifically, this person will drive strategy and execution for Facebook Reality Labs’ newest Oculus organization focused on owned studios (e.g.: Beat Games, Ready at Dawn, Sanzaru) and first party experiences (e.g.: Facebook Horizon). This person has experience establishing ad tech measurement solutions, is data driven, biased towards action and thrives in a fast paced unstructured environment. They will also have strong cross channel and/or integrated marketing experience and excellent problem solving and communication skills.
Performance Marketing Manager - Paid Social, FRL (Oculus Studios) Responsibilities
- Develop and drive optimization programs to increase performance across the full marketing funnel including awareness, conversions
- Partner with Ad Tech team to build out an entirely new tracking and targeting infrastructure for campaign execution and measurement purposes
- Drive experimentation across key optimization levers e.g. creative, promotion, bid strategy, landing page, channel
- Brainstorm and identify new optimization and growth opportunities across paid social channels by leveraging campaign data and analysis
- Use tools like excel, tableau, dashboards to analyze data, move fast and work efficiently at scale
- Collaborate with decision science on lift measurement, attribution model, media mix model requirements and enhancements
- Identify budget optimization strategies using attribution data and media mix models developed by Decision Science. Work with communication planning team and agency partners to incorporate taking into account of media strategy
- Partner closely with cross-functional teams across all workstreams to influence and align on optimization efforts. Cross-functional teams include: product marketing, decision science, communication planning, social and influencer, media agency, e-commerce, retail, research & analytics and creative
Minimum Requirements
- BA/BS degree
- 5+ years experience in marketing, 3+ years in paid social marketing
- Experience building Ad Tech solutions in partnership with technical teams (e.g. data layer implementation, multi-platform event tagging, first party audience building)
- Experience in experimentation, A/B testing, analyzing data sets, and interpreting them to make business decisions
- Experience working with cross functional teams
- Experience defining and manage projects amid ambiguity
- Experience in a fast-paced entrepreneurial, unstructured environment
Preferred Qualifications
- First-hand experience implementing Ad Tech solutions for tracking and targeting purposes
- Experience in the consumer hardware, ecommerce, or gaming space
- Multi-channel marketing experience
About the Facebook company
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to [email protected].
