About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.8 billion video games and over 850 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.


  • Leverages strong marketing and industry knowledge to support the Strategic Initiatives (SI) partner marketing team.

  • Ideates, advocates for, and supports the execution of licensed partner marketing opportunities that deliver meaningful consumer engagement and sell-through

  • Partners closely with Partner Marketing leadership and internal / external stakeholders to facilitate the development and execution of marketing campaigns for licensed partner products through regular interaction with cross-functional internal and external stakeholders and executional leads

  • Provides recommendations on how to optimize the use of SI marketing resources to deliver on SI business goals

  • Works closely with partners to document and communicate their marketing strategy—including overall marketing priorities, key product messaging, and target audiences—and help optimize their plans

  • Evaluates effectiveness of marketing investments in driving incremental demand, and adjusts plans accordingly to continuously improve ROI

  • Acts as point of contact between external partners, Nintendo internal departments, and NOA SI for all partner marketing-related matters

  • Supports licensed partners in all marketing, advertising and promotional activities, including identifying integration opportunities

  • Analyzes and understands market, consumer, retailer and industry trends

  • Drive the management, approval, and execution of partner product integration into Nintendo marketing programs including experiential tactics, PR programs, advertising, retail marketing, live services, CRM, etc., in partnership with leadership

  • Works closely with external partners to document and communicate marketing strategy, including overall marketing priorities, key product messaging, and targeted audiences

  • Drives collaboration with external partners and internal teams to ensure effective execution across all operations, logistics, legal, staffing, product training, digital, aspects of the program

  • Delivers ongoing communication to key external and internal stakeholders on marketing activity including development and distribution of status reports, recaps, analysis and other materials

  • Performs post-program reporting, ROI and PDCA activities

  • Reviews marketing materials for accuracy and consistency with established key messaging and strategy

  • Acts as the secondary marketing representative of SI with internal NOA stakeholders

  • Helps the manager to update and track partner marketing budget and spend


  • Four+ years of marketing or related experience in the entertainment industry or other consumer products

  • Prior experience leading projects or initiatives

  • Thorough understanding and experience with most aspects of marketing and communications

  • Familiarity with licensing structure or previous relations with licensees preferred

  • Experience working with digital content developers preferred

  • Familiarity of Nintendo franchise characters and IP

  • Undergraduate degree in Business Administration, Marketing, a related field, or equivalent combination of education and experience

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $77,500 - $124,000 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information.