Nintendo of America Inc.
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™, and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.
Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.
DESCRIPTION OF DUTIES:
Day to day oversight of Nintendo’s Influencer Marketing programs, preparing and deploying strategies with content creators to bring Nintendo products and initiatives to life, while managing and executing tactics with the help of other team members
Manages individual influencer projects, ensuring a strong and engaging content pipeline, tracking progress against defined key performance indicators, building and implementing promotional plans, and identifying opportunities for the future
Supports the Communications team’s work in influencer marketing, identifying appropriate opportunities for the content creator community to engage with Nintendo products in a way that drives affinity with defined target audiences
Partners with and provides ongoing updates to Communications team leadership to ensure that Influencer Marketing initiatives are aligned with overall team objectives and priorities
Manages external partners and agencies involved in executing short- and long-term initiatives
Prepares short- and long-term goals for managed projects, defining and tracking ongoing quantitative and qualitative results
Proactively prepares and distributes reports on the latest influencer marketing opportunities, succinctly and clearly summarizing key viewpoints for a wide range of internal stakeholders.
Maintains tight communications with other sales and marketing teams within Nintendo to ensure that new and ongoing projects are well understood and that cross-team opportunities are realized
Prepares and presents reports to senior leaders, executive management team and global headquarters
Prepares quarterly trend reports summarizing key changes in the content creation space, highlighting any adjustments or recommendations to our approach
Communicates on an ongoing basis with global headquarters and subsidiaries for program execution, strategy, and to share best practices
Works in collaboration with counterparts on the Social Media Marketing team, as well as the Social Insights & Ops team
May oversees direct reports on the Influencer Marketing team
As designated, may represent Nintendo as an official corporate spokesperson in an on-camera or in-person capacity; successful completion of training required
Backs up Communications team members as needed
SUMMARY OF REQUIREMENTS:
Minimum of six years related experience in communications, public relations, influencer marketing or social media
Knowledge of best practices within digital marketing, influencer relations, and online video
Experience managing budgets
Experience managing direct reports required
Strong writing and editing skills
Experience creating still and video assets preferred
Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent preferred
This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.
This position includes a base salary range of $110,701 - $165,051 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information. Fixed term employees are eligible for all listed employee benefits except tuition reimbursement.