At Maxis, we thrive on outrageous thinking! It’s the fuel that inspires the best games in the world. We’re creators and great storytellers. Our mission is not just about amazing our peers – it’s about amazing our fans. Taking risks. Collaborating with each other. Daring to dream big. Together, we can improve the way millions play every day.

As a Senior Experience Designer on The Sims 4, you’ll report to the Development Director and work with a team of enthusiastic industry craftspeople from all walks of life. You will use your passion and knowledge to develop amazing experiences for our highly engaged players, as well as, players that are new to The Sims.

You should excel in a collaborative and iterative environment and help lead these processes and methods forward. You will work with your Engineering, Design, UXR and Production partners to create experiences that surprise, delight, and invite millions of gamers around the world to Play with Life.

Responsibilities

Drive user-centered design processes to provide outstanding design solutions for Maxis games.
Partner with XD Leads and the larger XD team.
Maintain and adhere to an existing comprehensive design system.
Be a promoter of usability, inclusiveness, and accessibility.
Drive design solutions that are informed by player data (quantitative and qualitative).
Partner with user research to conduct studies on future work, analyze the data, and formulate results.
Craft UX artifacts: experience maps, flows, wireframes, prototypes.
Produce conceptual mocks and visual artifacts.
Work with Engineers and implement UI in game engine.
Architect player flows, screens, content, and states that promote ease of use and are engaging while balancing player, business and technical goals.
Partner with various team members to find balanced design solutions to player and business goals within technical constraints.
Lead initiatives for product development, feature design and/or a team of experienced designers'

Qualifications

At least 6+ years of UX/UI experience as a UX designer, interaction designer, product designer or similar role. Your experience includes some combination of: game and non-gaming products, live service and social networks.
Hands-on experience with user research methodologies and user data analysis (quantitative and qualitative)
A portfolio demonstrating user-centered designs across multiple digital products. Creating research and data informed designs that meet player needs and their motivations.
You have an optimistic outlook, the desire to inspire excellence.
Knowledge of usability principles and designing for accessibility, diversity, and inclusivity.
You understand the importance of providing and soliciting feedback in a graceful, constructive manner, with suggestions and solutions for improvement to both process and project.
You have a passion for playing and making games, with an understanding of what makes them fun and engaging.
You are comfortable presenting and rationalizing design strategy and decisions to diverse audiences, using these opportunities to educate and promote.
You can clearly articulate yourself with excellent written and verbal communication to a broad range of audiences.
Proficiency in multiple modern design tools such as Adobe XD, Sketch, Principal, Adobe CC, Figma, etc.
Familiarity with The Sims 4, The Sims franchise and the life simulation genre.

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.