GumGum is an artificial intelligence company with deep expertise in computer vision. Its mission is to unlock the value of images and videos produced every day across the web, social media and broadcast television. Since 2008, the company has applied its patented capabilities to serve a variety of industries, from advertising to professional sports.

Our marketing team is made up of ‘breakers’ and ‘fixers’ who share a passion for finding the most efficient paths to growing profitable revenue. We use a ‘test and learn’ approach of growth marketing, looking to continually tweak our approach in near real-time based on incoming results. Our team also originates bold and memorable creative which connects with its audience and clearly communicates its message. Whether we’re planning a highly strategic press campaign, a complex lead-generation algorithm or an outside-the-box creative installation, our marketing team is always looking to innovate and deliver strong results.

GumGum is seeking a self-driven, collaborative and analytical Sr. Marketing Operations Manager in its NYC or Santa Monica office to ensure that our global marketing team continues to increase our efficiency and effectiveness. Reporting to the VP of Global Marketing and working alongside our regional teams, this role will ensure we have a high-quality foundation for revenue generation and global marketing execution.Being part of the integral marketing team, this role will wear many hats - own demand generation operations, campaign production, utilize marketing automation, drive marketing analytics and improve efficiencies on our day to day operations for team success.

Responsibilities

Be our go-to-partner for Demand Generation, managing the lead lifecycle in collaboration with the sales organization, including qualification rules, SLAs, routing and track of progress with lead follow-up
Drive quality and upkeep of marketing database within Hubspot and Salesforce in support of inbound/outbound marketing programs
Support production of key marketing initiatives for Growth team and revenue goals (paid media, social & content programs, internal guides and presentations)
Own budget/expenses management process to quantify marketing efforts vs. investments to drive better decisions on team spend
Work closely with finance, procurement and legal departments to ensure vendor payments and agreements are aligned with scope of work
Monitor marketing program execution globally, analyze program results, KPIs, conversions and ROI, and make best practice recommendations to the global marketing team based on data-driven insights through reporting and dynamic dashboards
Manage and scale our global marketing operations stack, including Hubspot, Salesforce, Splash and expense management tools

Minimum Qualifications

Bachelor’s degree in marketing or business from a leading college or university
Minimum of 5 years in a general marketing or marketing operations position for a tech company; ad-tech a plus
Deep understanding of integrated marketing strategies, tactics and technology
Ability to think strategically and keep abreast of the latest B2B Marketing innovations
Highly experienced working with Salesforce and marketing automation platforms
Strong analytical mindset; detail-oriented and passionate about working with a fast-growing, global sales and marketing team
Capable of translating data into meaningful insights
Excellent project management skills with an ability to prioritize on their own
Strong communication, presentation and written skills

Benefits & Perks

Competitive health, vision and dental benefits
Healthcare and dependent care FSA
Employer-matched 401(k) plan
Stock incentive program
Paid parental leave
Fitness reimbursement and wellness workshops
Discounted Pet Health Program
Flexible time off and work schedule
Commuter perks
Incredible work/life balance with a collaborative and friendly work space
GumGum Gives Back volunteering opportunities
Team building lunches and events, and monthly company celebrations

Career & Personal Development Focus

Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
Opportunities to pursue business related side projects and yearly Hackathon
Highly encouraged to contribute to open source software, including our own open source software
Environment of learning from peers, including meetups, presentations and blog posts
Opportunity to work with cutting edge technology
Life Skills sessions - geared towards the whole life/health/person
Leadership Bites Dinner Series - connecting current and future GumGum leaders over great food and meaningful conversation