This job listing expired on Mar 6, 2020
Tweet

Summary

GumGum is a technology and media company with a focus on computer vision and natural language processing. Our mission is to solve hard problems across media by teaching machines to see and understand the world. Since 2008, the company has applied its patented capabilities in the advertising and media industries.

Verity is a new type of contextual advertising intelligence engine that will disrupt a $60BN industry. By understanding videos, images, audio and text on web pages, “Verity” can find what’s relevant or what’s dangerous—in real time— for any publisher or brand.

We’re seeking a dynamic, motivated Senior Product Marketing Marketing Manager to join our award-winning marketing team in Santa Monica. Our ideal candidate has an entrepreneurial spirit, is a storyteller and project manager with the passion to move stimulating projects across the finish line. This individual will be given a lot of autonomy and will have the opportunity to grow personally as Verity sees increased market adoption.

Reporting to the VP of Product Marketing, this individual will work closely with the executives and Head of Strategy Development. While this role is dedicated to our emerging Verity, the Senior Product Marketing Manager will benefit from the support and expertise of a dozen talented GumGummers on our product and award-winning marketing team.

Responsibilities

  • Create a new powerful brand: GumGum Verity that is synonymous with innovation and performance
  • Research and create needs-based segmentation with a focus on brands, agencies, demand side partners / trade desks and publishers
  • Develop a value proposition that is compelling, relevant and differentiated
  • Partner with the Head of Strategy Development, product and its engineering team in order to test and launch new products
  • Develop sales collateral such as presentations, online experiences, web content, product sheets, case studies and more
  • Launch a robust content marketing program that includes whitepapers, webinars, email marketing, educational programs and third party research
  • Manage a marketing budget and ensure that key performance indicators are met in a timely manner
  • Work with our growth marketing team and establish a plan for events, CRM, account based marketing, lead generation, paid media etc.
  • Support media & analysts relations and speaking engagement efforts
  • Develop reporting and dashboard tools to track sales activity and marketing metrics for ROI

Minimum Qualifications

  • 5-7 years B2B marketing experience in technology or media
  • Bachelor’s degree
  • SaaS/adtech/martech experience required
  • Experience working with CRM and marketing platforms (Salesforce, Hubspot, Splash and Asana)
  • Strong product or content marketing experience
  • Excellent project management skills
  • Analytical, detail-oriented mindset
  • A passion for working collaboratively with sales teams
  • Capable of working cross-functionally and influencing decision making with senior-level audiences
  • Excellent communication, presentation and writing skills
  • A desire to learn, with zero tolerance for the status quo
  • A penchant for taking calculated risks

Benefits & Perks

  • Competitive health, vision and dental benefits
  • Healthcare and dependent care FSA
  • Employer-matched 401(k) plan
  • Stock incentive program
  • Paid parental leave
  • Fitness reimbursement and wellness workshops
  • Discounted Pet Health Program
  • Flexible time off and work schedule
  • Commuter perks
  • Incredible work/life balance with a collaborative and friendly work space
  • GumGum Gives Back volunteering opportunities
  • Team building lunches and events, and monthly company celebrations

Career & Personal Development Focus

  • Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
  • Opportunities to pursue business related side projects and yearly Hackathon
  • Highly encouraged to contribute to open source software, including our own open source software
  • Environment of learning from peers, including meetups, presentations and blog posts
  • Opportunity to work with cutting edge technology
  • Life Skills sessions - geared towards the whole life/health/person
  • Leadership Bites Dinner Series - connecting current and future GumGum leaders over great food and meaningful conversation