GreenPark's VP of Community & Growth will lead and inspire a best-in-class team and work with marketing partners to attract the largest diverse group of fans in the world. Reporting into the Chief Strategy Officer, you will work with the community and growth team to establish goals, make quick decisions, and help implement important strategies allowing growth for our brand and authenticity across a growing audience of esports, sports, and web3 interested communities. Additionally, in early summer 2022 GreenPark will launch official league NFT collections. You'll be accountable for delivering and iterating on the marketing strategy for these digital collectibles that offer future in-game integration and utility. You will be successful in this role if you have a strategic mindset and are a hands-on leader with experience in growing and scaling audiences.
About The Role:
- Lead the iteration of overall GreenPark brand direction, working with GreenPark's executive team, marketing & PR agency
- Cultivate current roles and help recruit new positions to the team, including one dedicated to Growth, to help bring fans from across the world into GreenPark
- Develop and track plans building company-wide marketing programs in digital, social, PR, and partnership marketing across all GreenPark earned and paid channels
- Oversee all aspects of paid fan acquisition for GreenPark. You will be accountable for setting aggressive but realistic growth targets and then working through the team to meet these goals
- Select and manage partners/vendors
- Optimize creative performance, working in collaboration with Analytics, Product and Business Development
- Oversee and report on all marketing analytics, performance, and sentiment, including dashboards, reports, and ad-hoc analysis
- Create and pitch main marketing opportunities to executive leadership such as league launches, events, and partner opportunities.
- Guide new grassroots initiative to pair IRL watch parties with GreenPark experience working with teams and team supporter groups
- Centralize learning and knowledge sharing to expand team expertise and capabilities
- Iterate and refine current processes, stay current on latest new approaches and improve upon them to make a more efficient and innovative marketing organization
Who You Are/ Qualifications:
- 10+ years building cross-functional teams, including in global environments
- Demonstrated experience growing a blockchain-enabled experience, ideally NFT collectibles
- Deep appreciation for organizational design, as evidenced by past experience collaborating across teams to maximize efficiency
- Experience growing a social-first product and community
- Willingness to travel, including internationally
- Experience managing internal and external teams and vendors
- Fluency in Spanish is a plus
What We Offer
- Opportunity: A small team of experienced individuals, iterating and scaling fast, you'll be hands-on, collaborating, and learning right away
- Flexibility: We are a fully remote team with team members located across the United States
- Time-Off: Flexible PTO
- Culture: We strive to be welcoming and inclusive. As a team member, you'll be active in recruiting decisions ensuring we build a culture you want to be part of
- Salary: A competitive salary with stock options
- Benefits: Medical, Dental, Vision (100% employee coverage / 50% dependent coverage for base plans ), 401K, Paid Parental Leave, LTD/STD, FSA, Dependent Care FSA, Life Insurance, Flex PTO, and EAP
Who We Are
Sports is more than a game, and so are we. Genuine collaboration, integrity, and heartfelt camaraderie are what make us a true team. We believe in the success of our company, partner relations and that our player community must ultimately be driven by the strength of our inclusivity, diversity, and integrity. We believe that we must be the global community that we are building for. This is what creates the Future of Fandom. This is what makes us GreenPark.
Job Applicant Notice at Collection
Thank you for your interest in opportunities at GreenPark Sports, Inc. When creating a profile and submitting your application, we will collect the following categories of personal information: direct identifiers, such as your name and contact information; professional information, such as your previous employment, education background, and work authorizations (e.g., work visas); and other information you include in your resume, cover letter and other job application materials, such as your preferences, skills, abilities, and references. We also may collect your social media information if you connect your social media account when creating a profile.
We use each category of the information you provide to evaluate your candidacy for the job opening(s) that you apply to and other job openings at GreenPark Sports, Inc. that we think may interest you. We also use each category of information for other business purposes, including to comply with federal and state laws requiring us to maintain certain records, to manage our workforce, to detect security incidents, and to protect against fraudulent or other illegal activity.
For more information about how we use your information, please visit our Privacy Policy.
Please note: Due to recent phishing incidents involving individuals posing as GreenPark Sports agents requesting interviews from those applying to our job postings, please be sure to verify the email address you receive requesting an interview.
