Exploding Kittens is a leading game and entertainment company with a mission to inspire people to connect, laugh, and play fun games in the physical world. After initially seeking to raise $10k through Kickstarter, Exploding Kittens’ campaign raised $8.7M in 30 days from 219,000 backers. To date, Exploding Kittens is the #1 most-backed project in Kickstarter history and the company has sold over 11 million games.

Started by former Xbox game designer Elan Lee and The Oatmeal’s founder Matt Inman, Exploding Kittens and its family of games recreates game night for a humorous and fun person-to-person experience. Today, there are over a dozen games and expansions available for purchase: Exploding Kittens, Bears vs Babies, You’ve Got Crabs, Throw Throw Burrito, On a Scale of One to T-Rex, Poetry for Neanderthals A Game of Cat & Mouth, Tacocat Spelled Backwards, A Little Wordy, as well as mobile app games Kitty Letter and Exploding Kittens, one of the top 30 premium games on both iOS and Android.

At Exploding Kittens, the Marketing team is responsible for driving the strategy and execution of go-to-market plans and marketing & advertising campaigns for global product releases. As the International Marketing Manager, you’ll plan and manage the day-to-day execution of cohesive marketing, content, and communication strategies and coordinate ongoing marketing efforts to grow awareness and engagement for our games in key markets outside North America. You will have a passion for our mission, games, and technology; be a strategic and creative thinker; have a can-do attitude, and showcase excellent problem solving, interpersonal, and communication skills to drive impact across different teams.

HOW YOU'LL CONTRIBUTE:

Work with the Marketing team on the execution of international go-to-market strategies for EK’s product portfolio. Lead and execute creative and innovative international campaign strategies that integrate mass-media, PR, social media, retail marketing and other promotional activities, and tactics that engage target audience---collaborating, managing, and effectively communicating cross-functionally with Product Development, Creative, PR, Sales, Finance, Customers, Distributors, and external agencies
Adapt domestic marketing materials, positioning and campaign elements for international needs. Create and produce international marketing plans that effectively set objectives, key messaging, positioning, and identify target audiences
Be a brand champion and help deepen the understanding of the game’s brand values, guidelines, and expectations to ensure a consistent approach across all marketing channels and consumer touch points in international markets
Collaborate with internal and external creative teams and manage agencies and marketing partners---developing and providing briefs, along with timely, clear, and insightful feedback
Work with localization, creative and-production teams to localize, version, and deliver campaign creative for publicity, direct response, media, social and partner teams as needed
Own international campaign goals and performance metrics; monitor regularly to optimize and understand the effectiveness of the strategy and creative---providing timely and thoughtful recommendations for improvement
Develop and manage partner relationships; communicate international campaign goals, present creative and deliver assets to multiple partners
Consolidate and present key information into on-brand, visually appealing decks for internal and external stakeholders

WHAT YOU'LL BRING

Self-starter who thrives in a diverse, dynamic, entrepreneurial, fast-paced, and agile culture—someone who embraces and leads through change and ambiguity
Excellent relationship building and interpersonal skills. Knows how to influence, inspire, and motivate working teams and agencies
Highly proactive, communicative, and accountable
Innovative strategic and creative thought-partner who will question the status quo with the intention to do right by our product and players, and help drive our business forward
A thorough understanding of the ever-changing direct and indirect competitive landscape and gaming trends

WHAT WE NEED:

Bachelor's Degree in a related field; MBA preferred
5+ years of marketing experience in Consumer Products, Entertainment, Games, or related industries
Highly strategic with sharp project management, problem-solving, organizational, and analytical thinking skills
Working knowledge of traditional brand frameworks including, The Marketing Mix, the marketing funnel, and the five C’s of strategic marketing
Proven track record of building marketing plans and operations across multiple channels, including but not limited to: digital marketing, TV media, social media, OOH, influencer marketing, radio, SEO, ASO, email, and promotional partnerships
Excellent communication and presentation skills – both verbal and written to convey market dynamics, strategies, tactics, rationale, and results, to peers, agencies, partners and executive stakeholders
A PowerPoint/Keynote guru!
A demonstrated track record of building consensus and delivering results
Experience managing a portfolio of products, setting priorities, and making sound decisions in a fast-paced environment
Second language (French, German or Spanish) is a a plus and preferred

In the interim, this role will be officially hired by Papaya Concepts, an international contracted partner of Exploding Kittens. For more information please email [email protected] for any questions or clarifications.

Please apply directly at jobs.lever.co/explodingkittens. Make sure to include a PDF of your current resume along with a cover letter.

As an Equal Employment Opportunity employer we are committed to complying with all applicable laws providing equal employment opportunity to applicants and employees regardless of sex (including pregnancy, childbirth, breastfeeding or related medical conditions), race (including protected hairstyles such as dreadlocks, braids and twists), religion (including religious dress and grooming practices), color, gender (including gender identity and gender expression and/or the fact that an individual is transgender, transitioning or transitioned), color, ancestry, national origin, possession of a driver’s license, ancestry, physical or mental disability, medical condition, genetic information/trait/condition, marital or familial status, family care or medical leave status, registered domestic partner status, age, sexual orientation, military and veteran status, membership in military reserves, political affiliation, or any other basis protected by federal, state or local law or ordinance or regulation We consider all qualified applicants with criminal histories in a manner consistent with applicable local, state and federal “ban the box” and “fair chance” laws.