EA is looking for a Technical Content Programmer to help publish in-game messaging to our global network of players through enterprise level deployment systems across our portfolio of games.
You will be part of the Personalization team, a centralized, always-on, automated messaging program that drives acquisition, engagement and retention across EA’s portfolio of games and destinations. You will drive projects which support the publishing of content to our players and help advise our strategic partners on messaging placement and scheduling approaches. You will report to the Programming Project Manager.
One of the Personalization team’s key principles is to deliver outstanding content experiences for EA players. The Technical Content Programmer will help content creation teams deliver content across our player journeys and lead the change management of these workflows across multiple teams and partner groups.
About the Team
The Personalization team’s primary goal is to motivate players to engage with EA games by delivering content against key moments in the player’s journey. The team focuses on using behavioral and transactional data, and automation tools to deliver personalized messages, at scale.
To this end, we develop enterprise-wide solutions that use automation and data to power new ways of enhancing the player experience within and outside of our games.
Responsibilities
- Publishing of content from our in-house programming tools
- High-volume message scheduling among partner groups and against goals
- Troubleshoot in a highly visible environment
- Partner with teams to identify gaps in processes and to develop workflow enhancements
- Cultivate relationships with internal partners and team members
- Develop process documentation and best practices
- Develop an understanding of our player segmentation approach
- Identify opportunities to improve tools
- Follow content, social, and digital trends and best practices within and outside the gaming industry
Desired Skills and Experience
- 2 or more years experience in the Marketing Automation, CRM, marketing data, marketing technology, or Ad Tech fields
- Experience with content management systems, content programming or ad trafficking tools
- Minimum 1 year of digital advertising operations experience, including campaign programming and delivery
- Expertise in quality control checks, in-depth troubleshooting
- Curious and operationally minded
- Proficient in Microsoft Office and Google Suite
About EA
At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
