The EA SPORTS FIFA Live Services Campaign Lead is responsible for the development & execution of integrated omni-channel marketing activations for EA SPORTS FIFA with a focus on driving in-game engagement, building player relationships, and delivering on business goals throughout the product life cycle. The role supports the Global Campaign Director to ensure an integrated approach to planning and execution across the entirety of the campaign.

Core Responsibilities

Delivers consumer-facing marketing: Along with the Global Campaign Director, drives the FIFA live service campaign plans and executions across global marketing channels and cross-functional touchpoints
Creates seamless player journeys: Develops & activates global campaign plans, ensuring seamless interpretation & implementation across internal cross functional expert teams, and regional territory teams. Works with Global Campaign Director to identify issues & remove barriers to timely, coherent execution.
Connects marketing activation with product and business deliverables: Works with Marcom Strategy & Brand Product teams to develop campaigns that consider & deliver against business objectives & strategies
Project readiness monitoring consistently monitors overall campaign status/readiness & keeps multiple campaigns on track simultaneously.

Deliverables

Marketing Live Service Roadmap: Along with the Global Campaign Director, accountable for creation of global omni-channel Live Service plan inclusive of multiple channels – both owned and partner – and aligned to business objectives and strategies.
Signature Initiatives: Develops breakthrough global marketing programs applicable to all channels and markets
Establish the KPI Scorecard for the campaign: Work with Insights & Analytics, Global Publishing, Development, and Channel Marketing teams to quantify and qualify success metrics.
Campaign Readiness : Ongoing risk and opportunity assessment towards flawless execution of key beats through the entire live service campaign
Campaign optimization: On-going support & assessment of business objectives, industry trends, and campaign plans to help inform changes and/or improvements to ongoing marketing activations

Core Competencies

Collaboration : Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
Adaptability: Embrace change and help others adjust. Modify approach according to context; be comfortable with constant changes to new environment or roles.
Dependability : Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
Results Focus & Initiative : Focuses on results and desired outcomes and how best to achieve them. Gets the job done – at quality
Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

Requirements

5+ experience creating integrated marketing campaigns and activations
Strong understanding of all areas of marketing to manage integrated omni-channel consumer-facing campaigns
Ability to drive and execute marketing activations to optimize product performance/engagement
Commercial / Business acumen & understanding with strong analytical skills
Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners
Adept at managing up and in partnership with a complex matrix of partners across regions.
Ability to take direction, be solution driven and manage priorities with self-sufficiency with remote team members
Strong understanding & experience with Adobe & Office tools
Passion for Sports/Football, and gaming