This job listing expired on Nov 19, 2020
General Purpose
- Responsible for the management and strategy of the Amazon EMEA AMS marketing deployment
- Collaborate with sales and marketing for cohesive cross channel campaigns
- Provide weekly reporting and insight into the performance and success of campaigns
- Co-ordinate effective campaigns aligned to significant product or technology launches
- Manage appropriately the campaigns tactically to maximize ROI and effectiveness
Position Summary, Responsibilities And Expectations
- Manage the day to day paid search campaigns within Amazon EMEA AMS
- Adapt campaign plans and media briefs into paid search strategies
- Optimize campaigns based on the identified KPIs
- Build new PPC campaign structures in line with objectives and best practices
- Conduct brand, non-brand and competitor keyword research
- Develop meaningful ad copy for Amazon AMS
- Maximize use of ad the latest ad features
- Use advanced bidding strategies to achieve effective campaign ROI
- Work with the internal sales team to obtain relevant approvals and align with wider marketing campaigns
- Interpret campaign performance and provide insightful analysis
- Coordinate regular reporting and planning meetings with internal stakeholders
- Meet with Amazon AMS team to help identify optimization opportunities and industry trends
- Work closely with internal digital and corporate marketing teams to collaborate on cross channel initiatives
Essential Skills And Experience
- Must be enthusiastic and dependable
- 2 years in Paid Search Advertising (SEM/PPC)
- Hands on experience in executing campaigns in Amazon AMS is a preference
- Intermediate experience working with MS Office Suite; proficient in Excel (creating charts, pivot tables, lookup, formulas) is a preference
- Experience and technical knowledge of the PC Gaming or PC Hardware market preferred
- Possesses a passion for technology and is proactive in staying current on the latest products to market
- Well organized, process driven with ability to multitask fast and efficiently
- Ability to prioritise and demonstrate attention to detail with great accuracy
- Experience managing projects and working with cross functional teams
- Experienced in managing large budgets, forecasting spend and pacing ad spend appropriately is a preference
- Exceptional written and verbal communication
- Ability to articulate a point of view and negotiate
- Ability to work under pressure and to deadlines