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PPC Specialist, EMEA

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πŸ‡¬πŸ‡§ Wokingham

General Purpose

  • Responsible for the management and strategy of the Amazon EMEA AMS marketing deployment
  • Collaborate with sales and marketing for cohesive cross channel campaigns
  • Provide weekly reporting and insight into the performance and success of campaigns
  • Co-ordinate effective campaigns aligned to significant product or technology launches
  • Manage appropriately the campaigns tactically to maximize ROI and effectiveness

Position Summary, Responsibilities And Expectations

  • Manage the day to day paid search campaigns within Amazon EMEA AMS
  • Adapt campaign plans and media briefs into paid search strategies
  • Optimize campaigns based on the identified KPIs
  • Build new PPC campaign structures in line with objectives and best practices
  • Conduct brand, non-brand and competitor keyword research
  • Develop meaningful ad copy for Amazon AMS
  • Maximize use of ad the latest ad features
  • Use advanced bidding strategies to achieve effective campaign ROI
  • Work with the internal sales team to obtain relevant approvals and align with wider marketing campaigns
  • Interpret campaign performance and provide insightful analysis
  • Coordinate regular reporting and planning meetings with internal stakeholders
  • Meet with Amazon AMS team to help identify optimization opportunities and industry trends
  • Work closely with internal digital and corporate marketing teams to collaborate on cross channel initiatives

Essential Skills And Experience

  • Must be enthusiastic and dependable
  • 2 years in Paid Search Advertising (SEM/PPC)
  • Hands on experience in executing campaigns in Amazon AMS is a preference
  • Intermediate experience working with MS Office Suite; proficient in Excel (creating charts, pivot tables, lookup, formulas) is a preference
  • Experience and technical knowledge of the PC Gaming or PC Hardware market preferred
  • Possesses a passion for technology and is proactive in staying current on the latest products to market
  • Well organized, process driven with ability to multitask fast and efficiently
  • Ability to prioritise and demonstrate attention to detail with great accuracy
  • Experience managing projects and working with cross functional teams
  • Experienced in managing large budgets, forecasting spend and pacing ad spend appropriately is a preference
  • Exceptional written and verbal communication
  • Ability to articulate a point of view and negotiate
  • Ability to work under pressure and to deadlines