About Capcom:
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games including ground-breaking franchises Resident Evil®, Street Fighter®, Monster Hunter™, Ace Attorney®, Mega Man® and Devil May Cry®. Capcom maintains operations in the U.S., U.K., France, Germany, Tokyo, Taiwan, Hong Kong and Korea, with corporate headquarters located in Osaka, Japan. More information about Capcom and its products can be found at www.capcom.com or www.capcom-unity.com.
Position Summary:
The Community Specialist for eSports will act as a visible advocate that interacts with the community in both online and face-to-face communications. The manager will leverage content and manage assigned social media channels to engage with existing fans and expand the community. The community specialist will act as a liaison between the FGC and the eSports operations and marketing team.
Additionally, the Community Specialist will act as a point of contact with players, influencers, teams, production partners and tournament organizers on an as needed basis to further the eSports programs business needs.
Responsibilities
- Strategize, develop and execute effective social media and communication campaigns to promote the various phases of our eSports programs
- Coordinate with social, marketing and PR teams to ensure alignment with overall brand goals.
- Plan community/social roadmaps including schedules and calendars in organized, timely manner. Ensure visibility and status of all activities to internal stakeholders.
- Produce creative, engaging and timely content including text (blog posts, social copy, etc), art assets (screens, banner images, etc), video (produced interviews, video features, livestreams), and more.
- Live post events to maximize engagement and help manage the narrative
- Curate and spotlight positive media, partner content and community-created content on applicable channels.
- Work with creative services to generate content for channel posting.
- Route all necessary marketing materials through stakeholders for approvals
- Additional editing and production support for art and video assets as needed to support broader marketing campaign initiatives.
- Forum monitoring and moderation across various relevant online forums for fighting brands and other assigned titles.
- Keep abreast of and report on feedback from users online (comments, forums, social media, etc.) Collaborate with internal departments to ensure both positive and critical community feedback is assed appropriately and made visible if relevant.
- Establish credibility and represent Capcom in engaging with fans, pro players, influencers and other users in-person at events and online across multiple social media platforms.
- Monitor competitor and broader industry happenings to ensure activities are timely, relevant and adaptable as needed. Recommend and adopt best practices on an ongoing basis.
- Track and evaluate social media analytics including reach, engagement and sentiment. Provide regular reports and recommendations based on various performance measurements on an ongoing basis.
- Take and distribute notes for key meetings as needed.
- Assist other members of the social media team with related tasks across other brands, as needed.
- Staff eSports events to ensure Capcom is represented properly and that our events run smoothly.
- Leverage non-traditional communications to track down players and tournament organizers to assist with the processing of payments and other business functions.
- Manage players and talent regarding events, flights, and payment.
- Coordinates with production during the event to make sure the stream runs smoothly.
- Act as point of contact during live events.
- Coordinate with production to make sure the stream runs smoothly.
- Flag rule violations
- Flag scheduling or production conflicts
Knowledge, Skills and Abilities
- Expertise with social media platforms and best practices (Facebook, Twitter, YouTube, Twitch, Instagram, etc.)
- Excellent verbal and written communication skills
- Audio/Video editing and production capabilities
- SEO, HTML and social media experience
- Strong interpersonal skills and adaptable personality
- Creative thinker with a good sense for what will resonate with the audience and ability to create various multi-media content with this in mind
- Proactive, well-organized planner that can work independently to set schedules and manage multiple deadlines at any time
- Ability to multi-task and thrive in a fast-paced environment
- Team player with a can-do attitude that thrives on collaboration and contribution
- Adaptable and solution-oriented in high-stress situations
- Critical thinker who can evaluate trends and formulate actionable goals
- A passion for gaming and solid understanding of relevant pop culture happenings
- Generally strong knowledge of games industry; trends, history, areas for growth
- Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint, etc.)
Minimum Requirements
Education and Experience
- Bachelor’s degree
- Experience maintaining and developing online communities and social media engagement required
- Expert on fighting games, and the Street Fighter competitive scene
- Expertise with social media platforms and strategies required
- Experience with social media analytics and reporting required
- Must possess strong writing and communication skills
- Experience managing overarching brands as well as individual products preferred
- Experience with photo/video editing programs preferred
- Knowledge of video game industry preferred
Additional Information
This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities and/or assignments of this position may be unevenly balanced and changed from time to time based upon matters such as, but not limited to, variations in shift schedules, work demands, seasons, service levels and management’s decisions on how to best allocate department resources. Any shift, emphasis or rebalancing of these assigned duties, responsibilities and/or assignments does not constitute a change in the job classification.
