About Us:

At 2Game, we're not just a retailer; we're shaping the future of digital play, and we're just getting started.

We envision 2Game Digital as the trusted global nexus for digital interactive entertainment, offering players the keys to unlock and navigate the boundless universe of gaming. Our commitment is to continually innovate and redefine the gaming experience, shaping the future of digital play.

Partnering with industry giants such as Bethesda, SEGA, Capcom, Warner Bros and more, we deliver digital games worldwide, around the clock.

Our team of experts spans across the globe, bringing together diverse perspectives and skills to deliver the best possible experience for our customers. We are looking for a highly skilled Digital Ad Specialist to join our marketing team and help us promote our games through data-driven, high-impact advertising campaigns.

Position Overview:

As a Digital Ad Specialist with 2Game, you will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple digital platforms, with a strong focus on promoting video games to diverse audiences. The ideal candidate will have a deep understanding of the gaming community, experience with digital ad platforms, and a proven track record of creating and managing successful ad campaigns. Additionally, the candidate must understand 360-degree marketing strategies and the role advertising plays in finding, attracting, and retaining customers throughout the customer journey.

Key Responsibilities:

- Develop and execute digital advertising strategies to promote video games across platforms like Google Ads, Facebook, Instagram, YouTube, and gaming-related channels (Twitch, Discord, etc.).

- Analyze market trends, audience behavior, and competitor activity to optimize ad placements and maximize ROI.

- Create and manage campaigns across programmatic advertising, paid search, display ads, and video ads.

- Collaborate with the creative team to ensure ads are visually compelling, on-brand, and tailored to target demographics.

- Monitor and optimize campaigns in real time by adjusting bids, budgets, and targeting parameters to improve performance.

- Use analytics tools (Google Analytics, Facebook Insights, etc.) to track, report, and evaluate campaign performance, providing detailed insights to stakeholders.

- Work closely with the relevant teams to understand game features and align marketing campaigns with game launches and updates.

- Stay up-to-date with the latest trends and best practices in digital marketing, advertising technologies, and the gaming industry.

Qualifications:

- Bachelor’s degree in Marketing, Advertising, Business, or a related field.

- 5+ years of experience in digital advertising, preferably in the video game or entertainment industry.

- Strong knowledge of ad platforms (Google Ads, Facebook Ads, YouTube, Twitch, TikTok, etc.) and analytics tools.

- Proven track record of managing and optimizing large-scale, high-budget ad campaigns.

- Experience with programmatic advertising and video ad formats.

- Deep understanding of the gaming industry, including different genres, platforms, and gaming communities.

- Exceptional analytical skills, with a deep understanding and experience of working with Google Analytics. The ability to interpret data, identify trends, and make data-driven decisions are a must.

- Strong communication and collaboration skills.

- Passion for video games and gaming culture.

Preferred Skills:

- Experience with influencer marketing or partnerships within the gaming community.

- Familiarity with emerging platforms such as Twitch, Discord, and esports advertising opportunities.

- Basic understanding of creative design tools (Photoshop, Canva, etc.).

What We Offer:

- Competitive salary and benefits package.

- Opportunity to work on exciting projects in the gaming industry.

- A creative and dynamic work environment with passionate gamers.

- Room for professional growth and development.

-Remote working