Account Management Jobs in the Video Game Industry: The Ultimate Quick Guide
The video game industry is a rapidly expanding and diverse sector, offering a wide range of career opportunities for individuals with various skills and backgrounds. One area that plays a critical role in the success of gaming companies is account management. This article will delve into the different account management jobs in the video game industry, the skills required, and how to get started.
The Role of Account Managers in the Video Game Industry
Account managers in the video game industry are responsible for building and maintaining relationships with clients, partners, and stakeholders. They work closely with various teams, such as sales, marketing, and development, to ensure that their clients' needs are met and their expectations are exceeded. Account managers must have excellent communication, negotiation, and problem-solving skills, as they often serve as the primary point of contact between their company and its clients.
Different Account Management Jobs in the Video Game Industry
Sales Account Manager: Sales account managers are responsible for generating new business and maintaining existing relationships with clients in the gaming industry. They create and implement sales strategies, negotiate contracts, and work closely with their clients to ensure their needs are met.
Partner Account Manager: Partner account managers are responsible for managing relationships with various partners, such as game publishers, distributors, and platform holders. They collaborate with these partners to develop and execute co-marketing strategies, promotional campaigns, and product launches.
Customer Success Manager: Customer success managers focus on ensuring that their clients have a positive experience with their company's products and services. They provide onboarding assistance, technical support, and regular check-ins to address any issues or concerns their clients may have.
Advertising Account Manager: Advertising account managers work with clients to develop and execute advertising campaigns for their games, including digital, social media, and in-game promotions. They collaborate with creative teams to develop compelling ad content and analyze campaign performance to optimize results.
Skills Required for Account Management Jobs
Communication: Excellent communication skills are essential for account managers, as they need to effectively convey information and negotiate with clients, partners, and internal teams.
Relationship Building: The ability to build and maintain strong, long-lasting relationships is crucial for account managers, as their success depends on their clients' satisfaction and loyalty.
Problem Solving: Account managers must be able to identify and address their clients' needs and concerns, finding creative solutions to ensure their satisfaction.
Industry Knowledge: A deep understanding of the video game industry, its trends, and its players is essential for account managers to effectively serve their clients and partners.
Time Management: Account managers often need to manage multiple clients and projects simultaneously, making strong time management skills essential.
Educational Background and Experience
While a formal education in business, marketing, or a related field can be beneficial, many game companies prioritize an individual's experience and skills over their educational background. Aspiring account managers should focus on building a strong resume that showcases their communication, relationship-building, and problem-solving abilities. Gaining experience through internships or part-time/freelance work found on Hitmarker, or seeking relevant positions in other industries can also be valuable in breaking into the video game industry.
Networking and Job Hunting
Networking is an essential aspect of landing a job in the video game industry. Attend industry events, conferences, and workshops to meet professionals and make valuable connections. Join online forums, social media groups, and websites dedicated to game development and account management to stay informed about job opportunities and industry trends.
When searching for account management jobs, regularly visit game studio websites and job boards like Hitmarker to find open positions. When applying for jobs, tailor your resume and cover letter to highlight relevant skills and experiences for each specific role.
Tips for Breaking into Account Management Careers in the Video Game Industry
Build a Strong Resume: Your resume is your most valuable asset when seeking a job in the video game industry. Highlight your communication, relationship-building, and problem-solving skills, as well as any experience you have in sales, marketing, or customer service.
Gain Experience: Pursue internships and part-time/freelance work on Hitmarker, or seek relevant positions in other industries to build your resume and gain real-world experience. This experience can help you develop the skills necessary for a successful career in account management within the video game industry.
Stay Current: Keep up-to-date with industry trends, techniques, and tools by reading articles, watching webinars, and participating in online discussions. Continuously improve your skills and expand your knowledge by taking courses, workshops, or attending industry events.
Network: Build relationships with other professionals in the industry by attending events, joining online forums, and engaging in social media groups. Networking can lead to job opportunities, collaborations, and valuable insights from industry veterans.
Be Persistent: Breaking into the video game industry can be challenging, but persistence is key. Apply to multiple job openings, learn from feedback, and continue improving your skills and resume.
Account management jobs in the video game industry offer a diverse range of opportunities for individuals with strong communication and relationship-building skills. By building a strong resume, gaining experience via roles found on Hitmarker, networking, and staying current with industry trends, aspiring account managers can pave their way towards a successful career in this exciting and rapidly growing field.