Social Media Jobs in the Video Game Industry: The Ultimate Quick Guide

Social Media Jobs in the Video Game Industry: The Ultimate Quick Guide


The video game industry has seen exponential growth in recent years, and with it, the demand for social media experts has skyrocketed. As gaming companies continue to expand their online presence and engage with fans, social media professionals are needed to create, manage, and optimize content. In this article, we will explore the different social media jobs available in the video game industry, the skills needed to succeed, and tips for landing your dream role.

The Rise of Social Media in Gaming

Gone are the days when video games were a niche market for a small group of enthusiasts. Today, gaming has become a massive industry, with an estimated global value of over $180 billion by 2021. With this growth, the need for a strong online presence has become crucial for companies looking to engage with their audiences, making social media jobs more critical than ever.

Social media platforms like Facebook, X, Instagram, and YouTube have become essential tools for gaming companies to connect with their fans, share news, and showcase their latest products. These channels also enable companies to gather valuable feedback, fostering a sense of community and loyalty among gamers.

Types of Social Media Jobs in the Video Game Industry

There are a variety of social media roles available in the gaming industry, each with its own unique set of responsibilities and requirements. Here are some of the most common positions you might encounter:

  • Social Media Manager: Social media managers are responsible for developing and implementing social media strategies to increase brand awareness and drive engagement. They manage multiple social media accounts, create and curate content, and analyze metrics to measure success. Strong communication and project management skills are vital for this role.

  • Community Manager: Community managers act as the bridge between gaming companies and their fans. They monitor social media channels, engage with the community, and create content to drive discussions and maintain a positive brand image. They also handle customer support inquiries and relay feedback to the development team. Excellent interpersonal and problem-solving skills are crucial for this role.

  • Social Media Specialist: Social media specialists focus on one or multiple specific platforms, such as Facebook, X, or Instagram. They create and optimize content, manage advertising campaigns, and analyze platform-specific metrics to improve performance. A deep understanding of the platform's algorithms and advertising tools is necessary for this role.

  • Content Creator: Content creators are responsible for producing engaging content for social media channels, such as blog posts, videos, live streams, and graphics. They must have strong creative and storytelling skills, as well as proficiency in various content creation tools, like Adobe Creative Suite or video editing software.

  • Influencer Manager: Influencer managers work with gaming influencers and content creators to promote their company's games and products. They identify potential partners, negotiate contracts, and collaborate on marketing campaigns. A strong understanding of influencer marketing and the gaming community is essential for this role.

Skills Needed for Social Media Jobs in the Gaming Industry

To succeed in social media roles within the video game industry, candidates must possess a unique mix of skills, including:

  • Passion for gaming: Familiarity with the gaming industry and its trends is essential to create content that resonates with your target audience.

  • Creativity: The ability to produce eye-catching and engaging content is crucial for standing out in a competitive market.

  • Analytical skills: Understanding and analyzing social media metrics is vital to measure success and adjust strategies accordingly.

  • Communication: Excellent written and verbal communication skills are necessary to engage with fans, collaborate with team members, and represent the brand effectively.

  • Adaptability: The gaming and social media landscapes are constantly evolving. Candidates must be able to adapt to new trends and tools quickly.

Tips for Landing a Social Media Job in the Video Game Industry

Breaking into the gaming industry may seem challenging, but with the right approach and preparation, you can increase your chances of landing your dream social media job. Here are some tips to help you stand out from the competition:

  • Build a strong online presence: Showcase your passion for gaming and social media by creating and maintaining your own accounts on various platforms. Share your thoughts on industry news, create engaging content, and network with other gaming enthusiasts.

  • Develop a diverse portfolio: Demonstrate your skills and expertise by building a portfolio of your work. Include examples of social media content, such as graphics, blog posts, videos, and social media campaigns you have managed.

  • Gain relevant experience: Internships, freelance projects, or part-time opportunities available on Hitmarker can help you gain hands-on experience in social media roles. Even if these positions are not directly related to gaming, they can showcase your ability to manage social media accounts and create engaging content.

  • Stay up-to-date on industry trends: Regularly read gaming news, follow industry influencers, and participate in gaming communities to stay informed about the latest trends, games, and platforms.

  • Network with industry professionals: Attend gaming events, conferences, and meetups to build connections with others in the industry. Establishing relationships with professionals can help you learn about job opportunities and gain valuable insights.

  • Tailor your application: Customize your resume and cover letter to highlight your relevant skills, experiences, and passion for gaming. Showcasing your knowledge of the specific company and its games can demonstrate your enthusiasm and commitment to the role.

Future of Social Media Jobs in the Video Game Industry

As the gaming industry continues to grow and evolve, the demand for social media professionals is likely to increase. With the rise of new platforms and technologies, such as virtual reality and cloud gaming, there will be even more opportunities for social media experts to engage with fans and create immersive experiences.

Additionally, the increasing popularity of esports has opened up new avenues for social media professionals to engage with fans, promote events, and create content around competitive gaming. As esports continues to grow, social media roles within the industry are expected to expand in both number and scope.


Social media jobs in the video game industry offer a unique opportunity for gaming enthusiasts to combine their passion for games with their expertise in social media management, content creation, and community engagement. By staying informed about industry trends, building a diverse portfolio, using Hitmarker to find opportunities, and networking with professionals, you can unlock a world of potential in this exciting and rapidly growing field.