As a Product Lead VALORANT you will be responsible for the holistic EMEA brand narrative and overall go to market strategy for VALORANT capturing the imagination of the EMEA audience, and bringing the next generation of players and viewers to the game, esports, and other VALORANT experiences.

You will lead the regional VALORANT product team, while collaborating with strategic partners like creative, community, and channel strategy. As a part of the global product lead team, connected to Riot’s global Game Experience Room for VALORANT, you will work closely with stakeholders around the world, such as the other regions' and the global VALORANT leaders, and Riot's esports, entertainment, and global marketing partners. You will set the direction of the overall product strategy for VALORANT in the region within a growing and evolving set of player facing objectives within the globally set overall strategy.

Product leadership at Riot Games uses insights and experience with brand strategy and management to establish and inspire others with a clear vision for the product and experiences, while guiding teams towards delivering incredible levels of player focus in EMEA.

You will report to the Director of Brand Marketing, EMEA. This role can be based in Reading (UK), Berlin (Germany), Paris (France), Barcelona (Spain), Istanbul (Türkiye), Dubai (UAE), or Dublin (Ireland).


  • Develop differentiated product marketing strategies (including vision, goals, roadmap, and prioritization) for VALORANT.

  • Provide marketing insight and guidance to the Game Experience Room, advocating for the results of publishing activity.

  • Ensure that all marketing programs are aligned with Riot’s goals, target audiences, and core brand strategy for VALORANT and aligned with the vision of the portfolio.

  • Guide successful development and execution of campaigns and initiatives within the team - ensuring outstanding creative experiences that improve standards for marketing across the industry.

  • Set top-level objectives and key results for game marketing efforts, work with partner teams to develop measurement plans, guide marketing research, and enhance the team's collective knowledge of our future audience and landscape.

  • Be the liaison between the global product leadership team, represent EMEA players in Riot’s Game Leadership Teams, and connect with Riot's regional and country based publishing organization promoting close collaboration and partnerships.

  • Actively partner on product strategy for all teams; advise on market potential, optimal pricing, distribution channels, and launch sequencing.

  • Lead a team that covers all areas related to VALORANT including VALORANT esports brand management and marketing, and entertainment products.

  • As a mentor you will identify and provide growth opportunities for your direct reports and wider teams.

Required Qualifications

  • 2+ years of experience leading and managing successful brand and marketing teams in the video game, technology, or entertainment industry, throughout all stages of the production lifecycle of a product or experience.

  • 7+ years of experience working across departments and working with executive management.

  • Strong knowledge of marketing disciplines and building cohesive campaign strategy and plans.

  • Great understanding of regional/cultural landscape differences and similarities.

  • You are up to date with the gaming and entertainment industry's newest trends and technologies.

Desired Qualifications

  • Strong communication skills: excellent ability to communicate effectively, whether across teams, borders, time zones, or desks

  • Experience working across multiple teams in different disciplines and locations, with excellent relationship management skills

  • Besides English you are multilingual in one of the main EMEA market languages (French, German, Spanish, Polish, Turkish, Arabic, or Italian)

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you.

Our Perks

We offer medical, dental, and vision plans that cover you, your spouse/domestic partner, and children. Life insurance, parental leave, plus short-term and long-term disability coverage are also available. Riot will support your retirement benefits with a company match, and double down on your donations of time and money to non-profit charitable organizations. Balance between work and personal life is encouraged with open paid time off, and a play fund so you can broaden and deepen your personal relationship with games.

Let's Thrive Together

Because together we are better.

It's our policy to provide equal employment opportunities for all applicants and members of Riot Games. We know that fresh and varied perspectives will make us better at what we do, so however you identify and whatever background you bring with you, we're excited to hear from you. Don't be discouraged if you feel you don't fully meet every single one of the requirements for a particular role, there's always room for growth at Riot. If you spot a role that will make you want to jump out of bed in the morning, we are waiting to hear from you! Don't forget to include a resume. We receive many applications, but we'll notice a fun, well-written intro that shows us you Dare to Dream and Execute with Excellence.