This job listing expired on Oct 13, 2023

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Can be: Hybrid role in San Mateo, London, Netherlands or Remote

PlayStation Studios is seeking an accomplished senior gaming community leader to serve as Director of Player Engagement for the PlayStation Studios Live Service team.

This role will be responsible for establishing our Community Management, Player Support and Social Media capabilities, building processes to improve these crafts and support the success of our live-service-focused game catalog.

This role is geared towards a passionate industry veteran who is highly collaborative with proven community expertise in managing player communications and overseeing content strategies for live service-focused titles for console, PC, or mobile.

This role requires strong project management and people management skills, as well as deep experience and familiarity with Live Service games. This individual will direct a small central team that will lead best practices to enable studios to engage our players about the games they love, using various digital channels and engagement strategies.

This role will serve as a key driver in facilitating the evolution of our business by taking market and player trends and applying it to our communication strategy for our different Live Service titles.

You will report to PlayStation Studios Head of Live Services.


  • Provide leadership and mentorship across multiple PlayStation Studios Social Media, Community Management, and Player Support organizations to ensure proficiency, innovation, and continual improvement of key functions.

  • Establish and maintain alignment of various Social Media, Community Management and Player Support teams to support a common vision of best practices and tools in order to boost efficiency and effectiveness.

  • Define program success metrics and business reporting, interpreting data and translating it into a cohesive and clear product strategy.

  • Use clear KPIs to identify opportunities for improved community engagement, influence key stakeholders, and drive initiatives to a successful outcome.

  • Use social media data to effectively communicate and educate studio teams on the community of players and opportunities for improvement.

  • Advocate for studio-level Social Media, Community Management and Player Support needs to the wider SIE organization, while partnering with SIE stakeholders to align with brand guidelines, best practices, and identify opportunities to share resources or capabilities.

  • Help development teams prioritize game roadmaps, in collaboration with creative and product leadership, to ensure we are delivering the right features to players at the right time.

  • Partner closely with Marketing, Global Communications and Sales teams to deliver successful strategies and plans to meet product performance goals.

  • Work collaboratively with the PlayStation Studios Live Service team, creating a lasting culture of shared learning and experimentation.

  • Actively contribute to and be close to the games industry, innovation, and best practices while aligning with SIE public speaking policies.

  • Partner with the SIE digital marketing and CRM teams to drive in- and out-of-game improvements to the business.


  • Seasoned people leader with an ability to manage, mentor, lead and inspire a highly skilled team.

  • Proven leadership and track record in community and/or player support management in the games industry

  • Strong business acumen with strategic and analytical capabilities, using data to drive strategy and business decisions.

  • A proven problem-solver with an emphasis on leading projects and teams from concept to completion -- and then, from analysis to iteration and improvement

  • Ability to lead complex operational and strategic change initiatives.

  • Good understanding of statistics and strong quantitative skills.

  • Strong communication and collaboration skills to partner with multiple teams including marketing, game development, team leadership.

  • Vision and ability to see the bigger picture and translate it into innovative initiatives.

  • Expertise and a wealth of knowledge of industry trends and the competitor landscape.

  • Passion for live service MMOs and a strong understanding of the industry.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$169,800—$254,800 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.