About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.8 billion video games and over 850 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.


  • Leads assigned retail marketing activities for hardware, software, accessories, product launches, promotional sales offers, and campaign plans.

  • Leads the production and development process of point of purchase (POP) signage placed at retail.

  • Provides merchandising direction to Nintendo Brand Ambassadors and 3rd party teams.

  • Provides creative direction and brand guidelines, as well as performs creative reviews, on retailer implemented in-store and online tactics, including but not limited to, onsite banners, in-store signage, online brand pages, full page flyers, and holiday

  • Manages retail marketing projects from start to finish, including but not limited to, collaboration with design teams, vendor communication, budget tracking, coordination of shipping and receiving, direction for installation and reporting on results.

  • Collaborates with internal Nintendo stakeholders, National Account Managers, and retailers to implement unique and innovative in-store retail initiatives, semi-permanent branding opportunities, and online retail projects.

  • Communicates with internal Nintendo departments, vendors, external partners, and senior leadership regarding project status, timelines and legal requirements.

  • Leads the end-to-end creation and management of giveaways, gift with purchases and consumer handouts (brochures/flyers).

  • Procures and develops necessary in-store display materials to support product launches and ongoing sales of products, including title sheets, display boxes, and empty cases.

  • Creates requisitions for Retail projects and activity and manages end-to-end PO process.

  • Manages and tracks all campaign budget and spend for launches and below the line activity.

  • Acts as liaison between Nintendo Latin America (NLA) and internal Nintendo of America (NOA) stakeholders including Consumer Marketing, Design, Retail, Legal, Finance, Licensing and the Product Development groups.

  • Manage day-to-day activities for multiple external agencies including creative, media planning and trade-level/Point of Sale (POS) as needed.


  • 5+ years of related experience.

  • Proficient in Microsoft Office (Word, Excel and PowerPoint).

  • Project management experience, including internal and external reporting and communication.

  • Knowledge of Nintendo products/video game industry is helpful.

  • Undergraduate degree in Marketing, Advertising, a related field or equivalent.

  • Formal training in marketing practices or equivalent preferred.

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role

This position is HYBRID in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $102,500 - $164,000 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information.