Nintendo of America Inc.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™, and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.


  • Leverages strong marketing and industry knowledge to support the Strategic Initiatives (SI) partner marketing team.

  • Ideates, advocates for, and supports the execution of licensed partner marketing opportunities that deliver meaningful consumer engagement and sell-through

  • Partners closely with Partner Marketing leadership and internal / external stakeholders to facilitate the development and execution of marketing campaigns for licensed partner products through regular interaction with cross-functional internal and external stakeholders and executional leads

  • Provides recommendations on how to optimize the use of SI marketing resources to deliver on SI business goals

  • Works closely with partners to document and communicate their marketing strategy—including overall marketing priorities, key product messaging, and target audiences—and help optimize their plans

  • Evaluates effectiveness of marketing investments in driving incremental demand, and adjusts plans accordingly to continuously improve ROI

  • Acts as point of contact between external partners, Nintendo internal departments, and NOA SI for all partner marketing-related matters

  • Supports integration into internal initiatives generated by NOA Sales and Marketing teams that involve partner content

  • Supports licensed partners in all marketing, advertising and promotional activities, including identifying integration opportunities

  • Briefs NOA Sales and Marketing teams on priority products, strategy, and initiatives in a timely and productive manner, including the development of assets and game documentation

  • Analyzes and understands market, consumer, retailer and industry trends

  • Drive the management, approval, and execution of partner product integration into Nintendo marketing programs including experiential tactics, PR programs, advertising, retail marketing, live services, CRM, etc., in partnership with leadership

  • Actively collaborates with Marketing team in proactive and ongoing development of various media plans

  • Works closely with external partners to document and communicate marketing strategy, including overall marketing priorities, key product messaging, and targeted audiences

  • Drives collaboration with external partners and internal teams to ensure effective execution across all operations, logistics, legal, staffing, product training, digital, aspects of the program

  • Delivers ongoing communication to key external and internal stakeholders on marketing activity including development and distribution of status reports, recaps, analysis and other materials

  • Performs post-program reporting, ROI and PDCA activities

  • Coordinates product demonstration plans in accordance with key messages and strategy

  • Reviews and helps optimize external partner marketing strategy and plans

  • Works closely, effectively, and in cooperation with Licensee partners and internal support staff in reviewing assets, marketing materials, PR and advertising print assets, and digital marketing creative

  • Reviews marketing materials for accuracy and consistency with established key messaging and strategy

  • Acts as the secondary marketing representative of SI with internal NOA stakeholders

  • Oversees partner inclusion in NOA events and trade shows as needed

  • Supports partner with interactive and resource needs for their own trade/media events

  • Presents SI priorities to other internal NOA departments

  • Helps the manager to update and track partner marketing budget and spend

  • Up to 15% travel


  • Five+ years of marketing or related experience in the video game industry or other consumer products

  • Prior experience leading projects or initiatives

  • Thorough understanding and experience with most aspects of marketing and communications

  • Familiarity with licensing structure or previous relations with licensees preferred

  • Experience working with digital content developers preferred

  • Familiarity of Nintendo franchise characters and IP

  • Undergraduate degree in Business Administration, Marketing, a related field, or equivalent combination of education and experience

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $74,976 - $112,464 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information.