We are seeking an experienced Direct Marketing Manager, who brings expertise in building marketing lifecycle campaigns, including but not limited to, email, in-app messages, push notifications, and SMS. This role will be responsible for campaign planning, creation, implementation, test design, data analytics, and reporting.


  • Build trustworthy partnerships with cross-functional teams to drive user engagement through creative campaigns across Niantic products.

  • Improve campaign performances through A/B testing, segmentation, and user survey insights.

  • Translate data and test results into meaningful recommendations for the team to act on.

  • Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings.

  • Required in-office 2 days on Wednesday and Thursday.


  • Bachelor’s degree or equivalent in Marketing, Business Administration, Liberal Arts, or a related field.

  • 4+ years experience in a lifecycle or growth marketing role, familiar with the standard methodologies of email/push/in-app message/SMS channels, understanding lifecycle marketing and user journey optimization, preferably in the tech, gaming or mobile app industry.

  • Sound record of building and shaping the planning and execution of data driven marketing campaigns across communication channels including A/B experimentation.

  • Experience in working closely with Product and Engineering team to set up attributes and triggered events based on user lifecycle management needs.

  • Solid HTML and debugging skills.

  • Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.

  • Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others.

Plus if...

  • Experience with a mobile-first omnichannel platform, like Braze or Leanplum.

  • Understand the technology stack of operations, including marketing automation, attribution and analytics.

  • Passionate about technology and entertainment, especially for Niantic’s products.

  • Experience with liquid logic or conditional programming logic.

The total compensation package for this position includes a new hire offer base salary range of $103,000 - $121,000 + bonus + equity + benefits.

Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process. An overview of benefit offerings for your location can be found on the careers page.

Join the Niantic team!

Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.

We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zurich.