This job listing expired on Apr 9, 2024

Welcome to Maxis, home to tinkerers, craftspeople, & storytellers. Our drive is to inspire everyone to make a better world through creative play. As the developer of The Sims, we create games and experiences for millions of people around the world and are always looking for new ways to inspire our players. Maxis is a place where you can do what you love and help others grow while doing it; a place where your unique voice can be heard and seen. We put creativity and inclusivity at the core of our work and don't settle for seeing the world only as it is, but strive to build a world as it could be.

Teams are building the next generation game and creative platform, Project Rene and reimagining The Sims that players know and love with even more new ways to play. We're excited you're interested to learn more about how you can join our team and dream big.

You will be reporting to the Sr. Director, Product Management.

Locations (Hybrid): Seattle, Redwood Shores, Austin, Vancouver, Toronto.

As a Senior Product Manager, New User Experience on The Sims, you will be working with a large but tight-knit team of enthusiastic industry craftspeople from all walks of life. You will test onboarding paths that help TS4 become more accessible, easier to understand, and introduce to the world of the sims. You will synthesize insights from market trends, UX research, and player telemetry to develop learnings and identify product opportunities to drive improvements to key metrics including D1/D7/D30 retention, and overall engagement. You will then partner with the design, production, and marketing teams to shape these learnings into product solutions that meet and exceed objectives.


  • Research trends in our game regarding player behavior, ask thought-provoking questions, and identify opportunities to level up our own products and influence the product roadmap

  • Collaborate with other Product Managers to be strong contributors to the Sims product

  • Ensure that the game systems are built and optimized for new player retention and new player monetization.

  • Collaborate with business partners to set objectives and key results

  • Partner with producers, researchers, and analysts to lead the experimentation roadmap and validation of the critical business questions.

  • Be the genre expert – build a deep understanding within the game team about the new user experience in competing titles, best in class mechanics and important product trends.

  • Drive a roadmap to develop and test hypotheses to improve game KPIs. Turn data into insights and make recommendations for the game team to improve our games.


  • Previous experience leading FTUE or NUX improvements

  • Demonstrated history of driving improvements to D1/D7/D30 retention, and improved monetization rates

  • Curiosity: develop, learn, and improve our understanding of how successful games work.

  • Influential: Though you are a key stakeholder, you need to influence to be successful

  • Strategic: the ability to see the bigger picture and prioritize competing ideas

  • Experience with data-driven decision-making processes.

  • Bachelor’s degree required

  • 5+ years of experience in a Product Management Role.

  • Passion for games, especially Life Simulation games.

Visit us at:


The base salary ranges listed below are for the defined geographic market pay zones in these locations. If you reside outside of these locations, a recruiter will advise on the range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Pay offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.


  • California (depending on location e.g. Los Angeles vs. Sacramento): º $149,150 - $233,500 USD Annually

  • British Columbia (depending on location e.g. Vancouver vs. Victoria): º $114,050 - $185,250 CAN Annually

  • Washington (depending on location e.g. Seattle vs. Spokane): º $136,000 - $218,900 USD Annually

Base salary is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.